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Part 1 Foundations of Communication Introduction An Overview of Communication Implications of Effective Communication Behavior Personal Growth Social Growth Cooperative Action Definition of Speech Communication Speech Communication as Process Major Components in Communication Levels of Speech Communication Interpersonal Communication Interpersonal Communication Public Communication Part 2: The Self in Communication Perception Physiological Limitations to the Reception of Stimuli Psychological Limitations to the Reception of Stimuli Filtering and Completing Organizing the Stimuli Interpreting, Assigning Meaning to, and Evaluating the Stimuli Received How We Come to Think about Ourselves Interaction with Others Reference Groups Viewing Self as an Object Role Playing How Self-Concept Affects Communication Self-Fulfilling Prophecy Selection of Messages Developing Attitudes toward Communication Improving Self-Concept Become More Accepting of Self and Others Drop False Masks Develop Trust through Self-Disclosure Avoid Silence and Ritual Responses Interact with Trustworthy and Supportive Persons Part 3: Language Symbolization The Nature of Words and Meaning: The Personal Aspect of Language Words Have Many Meanings Meaning Is Arbitrary Meanings Are in People, Not in Words Meaning Is Learned Barriers in Language Social Aspects of Language Reasoning Emotion and Reasoning Types of Statements Description, Inference, and Judgment Statements Evidence and Data Types of Classical Reasoning Deductive Reasoning Inductive Reasoning Toulmin's Inferential Pattern of Reasoning Types of Informal Reasoning Reasoning from Cause to Effect Reasoning by Analogy Nonverbal Communication The Importance of Nonverbal Communication Types of Nonverbal Communication Paralanguage Action Language Object Language Tactile Communication Space as Communication Time as Communication Silence as Communication Three Principles of Nonverbal Communication One Cannot not Communicate Nonverbal Channels Are Especially Effective in Communicating Feelings, Attitudes, and Relationships Involuntary Nonverbal Messages Are Often of High Validity Listening The Importance of Listening The Listening Process Hearing identifying and Recognizing Auding Purposes of Listening Listening for Enjoyment Listening for Information Listening to Make Critical Evaluations Listening to Be Supportive How to Improve Critical-Evaluative Listening Learn to Listen to Difficult Material Determine the Purpose behind the Communication Situation Create an Interest in the Subject Adjust to the Speaker Adjust to the Physical Situation Keep Emotions in Check Listen Primarily for ideas and Patterns of Reasoning Use Spare Time Wisely How Self-Concept Affects Communication Self-Fulfilling Prophecy Selection of Messages Developing Attitudes toward Communication Improving Self-Concept Become More Accepting of Self and Others Drop False Masks Develop Trust through Self-Disclosure Avoid Silence and Ritual Responses 38 Interact with Trustworthy and Supportive Persons Language Symbolization The Nature of Words and Meaning: The Personal Aspect of Language Words Have Many Meanings Meaning Is Arbitrary Meanings Are in People, Not in Words Meaning Is Learned Barriers in Language Social Aspects of Language Reasoning Emotion and Reasoning Types of Statements Description, Inference, and Judgment Statements Evidence and Data Types of Classical Reasoning Deductive Reasoning Inductive Reasoning Toulmin's Inferential Pattern of Reasoning Types of Informal Reasoning Reasoning from Cause to Effect Reasoning by Analogy Categorizing Conflict in Terms of Level of Intensity Conflict Management: Possible Outcomes Facilitating Cooperative Behavior: Selected Variables in Conflict Management Interviewing Definition Types of Interviews The Informational Interview The Persuasive Interview The Employment Interview The Counseling and Problem-Solving Interview The Mediated Interview The Question-Answer Process Open Questions Closed Questions Mirror Questions Probing Questions Interview Structure Opening, Body, and Closing General Pattern Sequencing of Questions Informational Interview Strategies Types of Informational Interviews Guidelines for Informational Interviews The Informational Interview Guide Employment Interview Strategies Interviewer Concerns Interviewee Concerns Mutual Concerns for Interviewee and Interviewer Part 3 Smal-Group Communication Small-Group Communication The Nature of the Small Group Why People Join Groups Types of Groups By Purpose By Format Leading Questions Issues Related to the Individual Belonging Taking a Role Status and identity Affection Cohesiveness Social Climate Understanding of and Sensitivity to Group Processes and Norms Issues Related to the Group Leadership Skills Participant Skills The Problem-Solving Group The Decision-Making Process The Importance of Problem Solving and Decision Making by Small Groups Decision-Making Skills Problem-Solving Skills: The Classic Model Definition and Analysis Establishment of Criteria for a Solution Discovery of Possible Solutions Evaluation of Solutions Selection of a Solution Implementation Part 4 : Public Communication The Message 12 steps in Speech Preparation Step 1: Selecting the Topic Basic Principles Managing the Process Narrowing the Scope Step 2: Scanning the Audience Audience Characteristics Informal Audience Scanning Formal Audience Scanning Audience Demographics Audience Attitudes Audience Values Step 3: Determining the Purpose Types of General Speech Purposes Specific Speech Purposes Part 13: Organizing and outlining the speech Step 4: Organizing and outlining the Speech The Three Maor Parts of a Speech Patterns of Arrangement Outlining Strategies Step 5: Gathering Supporting Materials Library Resources Kinds of Supporting Materials Planning the Message Step 6: Giving the Speech Impact through Language and Style Oral Mode Clarity Vividness Forcefulness Appropriateness Step 7: Giving the Speech Impact through Visual and Audio Aids Objects Models Chalk or Grease Boards Pictures, Drawings, and Charts Slides and Overhead or Opaque Projections Computer Graphics Videotapes and Motion Picture Films Step 8: Preparing for Audience Feedback Objectives for Audience Feedback A Strategy for Audience Feedback Techniques for Responding to Audience Feedback Part 15: Speaker Credibility and Delivery Components of Credibility Trustworthiness Expertise Dynamism Categories and Sources of Credibility 306 Credibility Before the Speech Credibility During the Speech Modes of Delivery Manuscript Speaking Memorized Speaking Impromptu Speaking Extemporaneous Speaking Characteristics of Delivery Vocal Characteristics Physical Characteristics The Informative Speech Goals of Informative Speaking Speaker Purpose Audience Purpose Principles of Informative Speaking Principle 1: Chunking Principle 2: Positioning Principle 3: Relating Principle 4: Posturing Principle 5: Clarifying Principle 6: Summarizing Types of Informative Speaking Speech to Define Speech to Describe Speech to Demonstrate or Give Directions Blueprints for In formative Speaking Definition Blueprints Description Blueprints Demonstration-Direction Blueprints Persuasive Speaking A Code of Ethics Basic Underlying Premises of Persuasion Erosion and Deterioration-Entropy Change ls Threatening Attitudes, Beliefs, and Values Vary in Strength Reinforcing Attitudes versus Changing Attitudes Psychological Orientations and information-Processing Habits Psychological Factors in the Persuasive Speech Cognitive Consistency and Cognitive Dissonance Maslow's Hierarchy of Needs Ego-Involvement Specific Emotional Appeals Persuasive Speeches to Reinforce or Actuate Strategies for Increasing Social Cohesion Strategies for Intensifying Values or Beliefs Strategies for Increasing Resistance to Persuasion Persuasive Speeches to Reverse Attitudes or Behavior The Common Premise Strategy The De-Anchoring Strategy Glossary Name Index Subject Index

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Brief Contents Part Oe Basics of Communication 2 Chapterl Chapter 2 Chapeer Chapter 5 Chapter 4 Listening as Communication Chapter 6 The Conmunication Process: An Overview Verbal Communication Chapter 7 32 Nonverbal Communication Part Two Communicating in Distinctive Contexts 124 Chapter 10 Communicating Interpersonally Communicating in Small Groups Communicating Within Organizations Chapter 8 Communicating with Media Influencing Others Part Three Managing Personal Communication Processes Chapter 9 Presenting Oneself Effectively Chapter I1 Coping with Conflicts Chapter 13 Preparing the Content Chapter l2 Overcoming Shyness and Apprehension Part Four Communicating in Public Settings Chapter 14 Speaking Before a Group Chapter 15 Public Spcaking: Polishing and Fine-Tuning Chapter 1 The Communication Process: An Overview Part One Basics of Communication The Significance of Communication in Human Life Comnunication Skills in Contemporary Society Speech and Language as the Foundation for Thought and Society COMMUNICATION COMPETENCE SCALE (CCS) Defining Communication Communication as Process: A Linear Modc Stage 1: Deciding on the Message Stage 2: Encoding the Intended Meanings Stage 3: Transmitting the Message Stage 4: Receiving the AMessage Factors Creating Distortion viii Stage 5: Decoding or Interpreting the Message Interactive Communication: A Simultaneous An Index of Fidelity Key Terms Transactions Model Simultaneous Encoding and Decoding Simultaneous Role-Taking and Feedback Simultaneous Influences of Prior Communication Simultaneous Influences of Physical Surroundings Simultaneous Influences of Sociocultural Situations Notes Living with Limited Accuracy Chapter Revicw Additional Readings Simultaneotus Influences of Sociai Relationships Achieving Accurate Communication Chapter 2 Verbal Communication Communication without Language Comnunicating wvith Inherited Behavior Systems Comunicating uwith Learhed Signs and Signals The Controversy over Whether Animals Can Use Language Intelligent Creatures in the Sea Tiying to Teach Apes To Talk Implications of the Animal Studies Hunan Beings Without Language The Semantics of Human Communication Key Terms VERBAL IMMEDIACY SCALE Structural Features of Language Chapter Review Notes The World Outside and the Meanings in Our Heads Troublesome Concepts in a Multicultural Society Symbols and Their Referents Additional Readings Chapter3 Communication Nonverbal Communication The Relationship Between Verbal and Nonverbal The Body as Message Complenernting Our Verbal Meanings Regulating Verbal Interaction Substituting Actions for Words Contradicting Our Verbal Meanings Interpreting Noverbal Communication The Use of *Things" in Nonverbal Communication Arousing Meanings with Artifacts Sending Messages with Clothing Sexual Communication in the Workplace "Actions'" That Communicate Body Movements and Gestures Nonverbal Uses of the Voice Eye Contact as Conmunication Meanings Associated with Space and Distance Communicating with Touch TOUCH APPREHENSION MEASURE (TAM) Meanings Associated with Tine Communication as an Integrated Process The Importance of Nonverbal Immnediacy with Language Applying the Immediacy Priciple Chapter Review Key Ters Notes Chapter 4 Additional Readings Listening as Communication The Listening Process Listening as Behavior What We Gain from Effective Listening Actions Required of an Effective Listener 105 The Listening Encounter Sender/Receiver Reciprocity Sender/Receiver Similarity Chapter Review Key Terms Notes Barriers and Misconceptions That Impair Listening Inaccurate Assumptions About Listening Five Barriers to Effective Listening RECEIVER APPREHENSION TEST (RAT) Planning for Effective Listening The Importance of Planning Features of a Sound Plan Additional Readings Part Two Chapter 5 Communicating Interpersonally R Eng Communicating in Distinctive Contexts Communication Basic Features of a Communication Context Physical Settings: Places Influence Comumunication Sociocultural Situations: Goals Influence Social Relationships: Rules of Interaction Influence Communication Communication in an Interpersonal Context

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Brief Contents Part Oe Basics of Communication 2 Chapterl Chapter 2 Chapeer Chapter 5 Chapter 4 Listening as Communication Chapter 6 The Conmunication Process: An Overview Verbal Communication Chapter 7 32 Nonverbal Communication Part Two Communicating in Distinctive Contexts 124 Chapter 10 Communicating Interpersonally Communicating in Small Groups Communicating Within Organizations Chapter 8 Communicating with Media Influencing Others Part Three Managing Personal Communication Processes Chapter 9 Presenting Oneself Effectively Chapter I1 Coping with Conflicts Chapter 13 Preparing the Content Chapter l2 Overcoming Shyness and Apprehension Part Four Communicating in Public Settings Chapter 14 Speaking Before a Group Chapter 15 Public Spcaking: Polishing and Fine-Tuning Chapter 1 The Communication Process: An Overview Part One Basics of Communication The Significance of Communication in Human Life Comnunication Skills in Contemporary Society Speech and Language as the Foundation for Thought and Society COMMUNICATION COMPETENCE SCALE (CCS) Defining Communication Communication as Process: A Linear Modc Stage 1: Deciding on the Message Stage 2: Encoding the Intended Meanings Stage 3: Transmitting the Message Stage 4: Receiving the AMessage Factors Creating Distortion viii Stage 5: Decoding or Interpreting the Message Interactive Communication: A Simultaneous An Index of Fidelity Key Terms Transactions Model Simultaneous Encoding and Decoding Simultaneous Role-Taking and Feedback Simultaneous Influences of Prior Communication Simultaneous Influences of Physical Surroundings Simultaneous Influences of Sociocultural Situations Notes Living with Limited Accuracy Chapter Revicw Additional Readings Simultaneotus Influences of Sociai Relationships Achieving Accurate Communication Chapter 2 Verbal Communication Communication without Language Comnunicating wvith Inherited Behavior Systems Comunicating uwith Learhed Signs and Signals The Controversy over Whether Animals Can Use Language Intelligent Creatures in the Sea Tiying to Teach Apes To Talk Implications of the Animal Studies Hunan Beings Without Language The Semantics of Human Communication Key Terms VERBAL IMMEDIACY SCALE Structural Features of Language Chapter Review Notes The World Outside and the Meanings in Our Heads Troublesome Concepts in a Multicultural Society Symbols and Their Referents Additional Readings Chapter3 Communication Nonverbal Communication The Relationship Between Verbal and Nonverbal The Body as Message Complenernting Our Verbal Meanings Regulating Verbal Interaction Substituting Actions for Words Contradicting Our Verbal Meanings Interpreting Noverbal Communication The Use of *Things" in Nonverbal Communication Arousing Meanings with Artifacts Sending Messages with Clothing Sexual Communication in the Workplace "Actions'" That Communicate Body Movements and Gestures Nonverbal Uses of the Voice Eye Contact as Conmunication Meanings Associated with Space and Distance Communicating with Touch TOUCH APPREHENSION MEASURE (TAM) Meanings Associated with Tine Communication as an Integrated Process The Importance of Nonverbal Immnediacy with Language Applying the Immediacy Priciple Chapter Review Key Ters Notes Chapter 4 Additional Readings Listening as Communication The Listening Process Listening as Behavior What We Gain from Effective Listening Actions Required of an Effective Listener 105 The Listening Encounter Sender/Receiver Reciprocity Sender/Receiver Similarity Chapter Review Key Terms Notes Barriers and Misconceptions That Impair Listening Inaccurate Assumptions About Listening Five Barriers to Effective Listening RECEIVER APPREHENSION TEST (RAT) Planning for Effective Listening The Importance of Planning Features of a Sound Plan Additional Readings Part Two Chapter 5 Communicating Interpersonally R Eng Communicating in Distinctive Contexts Communication Basic Features of a Communication Context Physical Settings: Places Influence Comumunication Sociocultural Situations: Goals Influence Social Relationships: Rules of Interaction Influence Communication Communication in an Interpersonal Context

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Brief Contents Part Oe Basics of Communication 2 Chapterl Chapter 2 Chapeer Chapter 5 Chapter 4 Listening as Communication Chapter 6 The Conmunication Process: An Overview Verbal Communication Chapter 7 32 Nonverbal Communication Part Two Communicating in Distinctive Contexts 124 Chapter 10 Communicating Interpersonally Communicating in Small Groups Communicating Within Organizations Chapter 8 Communicating with Media Influencing Others Part Three Managing Personal Communication Processes Chapter 9 Presenting Oneself Effectively Chapter I1 Coping with Conflicts Chapter 13 Preparing the Content Chapter l2 Overcoming Shyness and Apprehension Part Four Communicating in Public Settings Chapter 14 Speaking Before a Group Chapter 15 Public Spcaking: Polishing and Fine-Tuning Chapter 1 The Communication Process: An Overview Part One Basics of Communication The Significance of Communication in Human Life Comnunication Skills in Contemporary Society Speech and Language as the Foundation for Thought and Society COMMUNICATION COMPETENCE SCALE (CCS) Defining Communication Communication as Process: A Linear Modc Stage 1: Deciding on the Message Stage 2: Encoding the Intended Meanings Stage 3: Transmitting the Message Stage 4: Receiving the AMessage Factors Creating Distortion viii Stage 5: Decoding or Interpreting the Message Interactive Communication: A Simultaneous An Index of Fidelity Key Terms Transactions Model Simultaneous Encoding and Decoding Simultaneous Role-Taking and Feedback Simultaneous Influences of Prior Communication Simultaneous Influences of Physical Surroundings Simultaneous Influences of Sociocultural Situations Notes Living with Limited Accuracy Chapter Revicw Additional Readings Simultaneotus Influences of Sociai Relationships Achieving Accurate Communication Chapter 2 Verbal Communication Communication without Language Comnunicating wvith Inherited Behavior Systems Comunicating uwith Learhed Signs and Signals The Controversy over Whether Animals Can Use Language Intelligent Creatures in the Sea Tiying to Teach Apes To Talk Implications of the Animal Studies Hunan Beings Without Language The Semantics of Human Communication Key Terms VERBAL IMMEDIACY SCALE Structural Features of Language Chapter Review Notes The World Outside and the Meanings in Our Heads Troublesome Concepts in a Multicultural Society Symbols and Their Referents Additional Readings Chapter3 Communication Nonverbal Communication The Relationship Between Verbal and Nonverbal The Body as Message Complenernting Our Verbal Meanings Regulating Verbal Interaction Substituting Actions for Words Contradicting Our Verbal Meanings Interpreting Noverbal Communication The Use of *Things" in Nonverbal Communication Arousing Meanings with Artifacts Sending Messages with Clothing Sexual Communication in the Workplace "Actions'" That Communicate Body Movements and Gestures Nonverbal Uses of the Voice Eye Contact as Conmunication Meanings Associated with Space and Distance Communicating with Touch TOUCH APPREHENSION MEASURE (TAM) Meanings Associated with Tine Communication as an Integrated Process The Importance of Nonverbal Immnediacy with Language Applying the Immediacy Priciple Chapter Review Key Ters Notes Chapter 4 Additional Readings Listening as Communication The Listening Process Listening as Behavior What We Gain from Effective Listening Actions Required of an Effective Listener 105 The Listening Encounter Sender/Receiver Reciprocity Sender/Receiver Similarity Chapter Review Key Terms Notes Barriers and Misconceptions That Impair Listening Inaccurate Assumptions About Listening Five Barriers to Effective Listening RECEIVER APPREHENSION TEST (RAT) Planning for Effective Listening The Importance of Planning Features of a Sound Plan Additional Readings Part Two Chapter 5 Communicating Interpersonally R Eng Communicating in Distinctive Contexts Communication Basic Features of a Communication Context Physical Settings: Places Influence Comumunication Sociocultural Situations: Goals Influence Social Relationships: Rules of Interaction Influence Communication Communication in an Interpersonal Context

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Contents Alternate Table of Contents Introduction To the Student Part I The Big Questions Chapter 1 The First Amendment Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Juliet Dee Majorities versus the First Amendment: Rationality on Trial Franklyn S. Hainan Chapter 2 Areopagitica John Milton An Apology for Printers Benjamin Franklin On Press Censorship Thomas eferson Historical Statements On "Satanic" Newspapers Horace Greeley The Platform of the Post- Dispatch Joseph Pulitzer Clear and Present Danger Oliver Wendell Holmes Jr. Muckraking Theodore Roosevelt See It Now - A Look at Joseph McCarthy Edward R. Murrow Chapter3 Values and Culture What Are Our Real Values ? Nicols Fox Marketing Cynicism and Vulgarity John Leo Elvis Alive?: The Ideology of American Consumerism Peter Stromberg Chapter4 America's Global Influence It's a Small World After All Michael Eisner The Higher the Satellite, the Lower the Culture Jack Lang Foreign Intrigue: They Come, They Romance, They Buy - Hollywood Stuart Emmrich Alternate Contents Academic Journals: A Sampler (A look at the style of substance of scholarly writing) Robert M. Entman Local Television News FranklynS. Haiman Majorities versus the First Amendment: Rationality on Trial Peter Stromberg Elvis Alive?: The ldeology of American Consumerism Accountability (Who are the media accountable to, exactly?) Pat Aufderheide We Don't Have to Care, We'te the Cable Company Modern Racism and the Images of Blacks in |uliet Dee Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Benjamin Franklin An Apology for Printers Marketing Cynicism and Vulgarity John Leo Michael Matza Out Rage The Audience (The fault, dear Brutus) Mary Billard Nicols Fox What Are Our Real Values? Edward R. Murrot See It Now-A Look at Joseph McCarthy Julia Reed Heavy Metal Goes on Trial Celebrity (Particularly, the costs thereof) Censorship Whatever Happened to Privacy Gloria Steinem Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Steve Weinberg The Kitty Kelley Syndrome Oliver Wendell Holmes Jr. Clear and Present Danger Irving Kristol Censorship Thomas Jefferson On Press Censorship Pornography, Obscenity, and the Case for Lewis H. Lapham Trained Seals and Sitting Ducks Chapter 11 Cable and the New Electronic Media We Don't Have to Care, We're the Cable Company Aufderheide The Impending In formation Implosion Edward Tenner Part IV Advertising and Public Relations Chapter 12 Advertising The Selling of Lifestyles Berkeley Rice You Can Have It All: Seven Campaigns for Deadly Sin Creative Staffs of Seven Top Advertising Agencies Buying Silence: Self-Censorship of Smoking and Heal th in National Newsweeklies Joe Tye Chapter 13 Public Relations I: The Corporate Sector A Word from Your Friendly Drug Company Steven T. Taylor and Morton Mintz Green Like Me Bill Walker Chapter 14 Public Relations Il: Government The Calculus of Democracy Ben Bagdikian TV News and the Neutrality Principle John Corry Neal Koch Chapter 15 Public Relations Ill: Politics Where Have All the People Gone? James Boylan Journalism, Publicity and the Lost Art of Argument Christopher Lasch How Pure Must Our Candidates Be? Part V Ethical Issues Chapter 16 Bias Pat Media's Liberal Slant on the News Garry Wills The Right Rolodex Marc Cooper and Lawrence C. Soley The Centrist Bias of the U.S. Media Brent H. Baker Jeff Cohen The The Hollywood Treatment Trained Seals and Sitting Ducks Lewis H. Lapham Chapter 17 Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Stereotyping Gloria Steinem Modern Racism and the Images of Blacks in Local Television News Robert M. Entman Chapter 18 Pornography and Obscenity Pornography, Obscenity, and the Case for Censorship Irving Kristol The Case Against Censorship Hollis Alpert Chapter 19 Violence Violence in Our Culture The Uses of Violence Chapter 20 Privacy Whatever Happened to Privacy? Peter Plagens Elayne Rapping McGlashan Index Rape: Report the Name Michael Rouse Don't Victimize the Rape Victim Twice Zena Beth Out Rage Michael Matza Julia Reed Alternate Contents Academic Journals: A Sampler (A look at the style of substance of scholarly writing) Robert M. Entman Local Television News FranklynS. Haiman Majorities versus the First Amendment: Rationality on Trial Peter Stromberg Elvis Alive?: The ldeology of American Consumerism Accountability (Who are the media accountable to, exactly?) Pat Aufderheide We Don't Have to Care, We'te the Cable Company Modern Racism and the Images of Blacks in |uliet Dee Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Benjamin Franklin An Apology for Printers Marketing Cynicism and Vulgarity John Leo Michael Matza Out Rage The Audience (The fault, dear Brutus) Mary Billard Nicols Fox What Are Our Real Values? Edward R. Murrot See It Now-A Look at Joseph McCarthy Julia Reed Heavy Metal Goes on Trial Celebrity (Particularly, the costs thereof) Censorship Whatever Happened to Privacy Gloria Steinem Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Steve Weinberg The Kitty Kelley Syndrome Oliver Wendell Holmes Jr. Clear and Present Danger Irving Kristol Censorship Thomas Jefferson On Press Censorship Pornography, Obscenity, and the Case for Lewis H. Lapham Trained Seals and Sitting Ducks Culture: High, Low and Popular Allan Bloom and Frank Zappa On Junk Food for the Soul Jack Lang The Higher the Satellite, the Lower the Culture Mark Crispin Miller Ben Bagdikian Jef Cohen sCiosure (In which we rumninate on the benefits of an informed populace) Michael Matza Michael Rouse Joe Tye Hollywood: The Ad The Centrist Bias of the U.S. Media The Calculus of Democracy Julia Cameron Sex for Kicks Free Press/Fair Trial Out Rage Rape: Report the Name Buying Silence: Self-Censorship of Smoking and Health in National Newsweekl ies Don Fry Answers Oliver Wendell Holmes, Jr. Clear and Present Danger Edward R. Murrow See It Now-A Look at Joseph McCarthy Michael Rouse Rape: Report the Name Forms of Addiction (In which we look for parallels with one of Our greatest social problems) Graphics and Photography Adam Snyder The Shocking Pictures of Sage: Two Newspapers, Two Walker Lundy Why Do Readers Mistrust the Press? Bill Walker Berkeley Rice The Selling of Lifestyles 192 Trouble in Nielsenland Edward R. Murrow See It Now-A Look at Jose ph McCarthy Green Like Me The Creative Staffs of Seven Top Advertising Agencies You Can Have 296 It All: Seven Campaigns for Deadly Sin Industry Feedback (On the ways media get information back about the audience) Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Manipulating the Media (In which we look at the way media are influenced by outside forces) Ownership Pat Aufderheide We Don't Have to Care, We're the Cable Company Doug Underwood Harriet Tyson-Bernstein America's Textbook Fiasco: A Conspiracy of Good Intentions Sex, Sexism and Gender Roles Julia Cameron Michael Matza Gloria Steinem and Dreams When MBAs Rule the Newsroom George F. Will Garry Wills Zena Beth McGlashan Sex for Kicks Edward Tenner Out Rage Adam Snyder Don't Victimize the Rape Victim Twice Women in the Dark: Of Sex Goddesses, Abuse, America's Slide into the Sewer echnology (In which we look at the effects of what humankind has wrought) How Pure Must Our Candidates Be? Jack Lang The Higher the Satellite, the Lower the Culture The Impending Information Implosion Trouble in Nielsenland

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Introduction To the Student Part The Big Questions Chapter 1 The First Amendment Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Juliet Dee Majorities versus the First Amendment: Rationality on Trial Franklyn S. Haiman Chapter 2 Historical Statements Areopagites John Milton An Apology for Printers Benjamin Franklin On Press Censorship Thomas Jefferson On» Satanic" Newspapers Horace Greeley The Platform of the Post-Dispatch Joseph Pulitzer Clear and Present Danger Oliver Wendell Holmes Ir. Muckraking Theodore Roosevelt See lt Now-A Look at Joseph McCarthy Edward R. Murrow Chapter 2 Values and Culture What Are Our Real Values? Nicols Fox Marketing Cynicism and Vulgarity John Leo Evis Alive? The ideology of American Consumerism Peter Sanberg Chapter 4 America's Global influence It’s Sall World After All Michael Eisner The higher the Satellite, the lower the Culture lack lang Foreign intrigue They Come, They Romance, They Buy Hollywood Part ll Chapter 5 The Print Media Newspapers When MBAs Rule the Newsroom Why Do Readers Mistrust the Press? Two Newspapers, The Shocking Pictures of Sage: Answers Don Fry Chapter 6 Magazines Navasky Minority Voices: The Role of the Critical Journal Victor The Fifth Estate: Eavesdropping on American Business Talking to Itself David Owen Chapter 7 Books Zines: Notes from the Underground Laurie Oulette The Kitty Kelley Syndrome Steve Weinberg Canon to the Right of Me... Katha Pollitt Doug Underwood Walker Lundy America's Textbook Fiasco: A Conspiracy of Good Intentions Harriet Tyson-Bernstein Part ll The Sight and Sound Media Chapter 8 The Movies Sex for Kicks Hollywood, the Ad Chapter 10 Julia Cameron Chapter 9 Radio and Recorded Music On Junk Food for the Soul America's Slide into the Sewer Heavy Metal Goes on Trial Television Mark Crispin Miller The Meaning of Television MCinnis Two George F. Will Allan Bloom and Frank Zappa Mary Billard Television is Numbing Creativity and Sensitivity Mark W. William A, Henry IIl Trouble in Nielsenland Adam Snyder Chapter 11 We Don't Have to Care, We're the Cable Company Aufderheide Part IV: Advertising and Public Relations The Impending In formation Implosion Edward Tenner Chapter 12 Advertising Cable and the New Electronic Media Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Joe Tye A Word from Your Friendly Drug Company Steven T. Taylor and Morton Mintz Green Like Me Bill Walker Chapter 13 Public Relations I: The Corporate Sector The Hollywood Treatmen t Neal Koch Chapter 14 Public Relations ll: Government The Calculus of Democracy Ben Bagdikian TV News and the Neutrality Principle John Corry Part V Chapter 16 Where Have All the People Gone? James Boylan Journalism, Publicity and the Lost Art of Argument Christopher Lasch Public Relations Ill: Politics How Pure Must Our Candidates Be? Garry Wills Ethical Issues Bias Pat The Right Rolodex Marc Cooper and Lawrence C. Soley Medias Liberal Slant on the News The Centrist Bias of the U.S. Media Brent H. Baker Jeff Cohen The Trained Seals and Sitting Ducks Lewis H. Lapham

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Contents Alternate Table of Contents Introduction To the Student Part I The Big Questions Chapter1 The First Amendment Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Juliet Dee Majorities versus the First Amendment: Rationality on Trial Franklyn S. Haiman Chapter 2 Historical Statements Areopagitica John Milton An Apology for Printers Benjamin Franklin On Press Censorship Thomas Jefferson On "Satanic" Newspapers Horace Greeley The Platform of the Post-Dispatch Joseph Pulitzer Clear and Present Danger Oliver Wendell Holmes Jr. Muckraking Theodore Ro0sevelt See It Now-A Look at Joseph McCarthy Edward R. Murrow Chapter 3 Values and Culture What Are Our Real Values? Nicols Fox Marketing Cynicism and Vulgarity Elvis Alive?: The Ideology of American Consumerism Stromberg Chapter4 John Leo America's Global Influence It's a Small World After All Michael Eisner Peter The Higher the Satellite, the Lower the Culture Jack Lang Foreign Intrigue: They Come, They Romance, They Buy - Hollywood Stuart Emmrich Part Il Chapter5 When MBAs Rule the Newsroom The Print Media Chapter 6 Why Do Readers Mistrust the Press? Newspapers The Shocking Pictures of Sage: Two Newspapers, T wo Don Fry Answers Minority Voices: The Role of the Critical Journal Navasky Magazines The Fifth Estate: Eavesdropping on Ameri can Business Talking to Itself David Owen Zines: Notes from the Underground Laurie Oulette Chapter 7 Books The Kitty Kelley Syndrome Canon to the Right of Me . Chapter8 Chapter 10 Doug Underwood Walker Lundy America's Textbook Fiasco: A Conspiracy of Good Intentions Harriet Tyson-Bernstein Part Ill The Sight and Sound Media The Movies Sex for Kicks Julia Cameron Hollywood, the Ad On Junk Food for the Soul America's Slide into the Sewer Heavy Metal Goes on Trial McGinnis Steve Weinberg Chapter 9 Radio and Recorded Music Television The Meaning of Television Katha Pollitt Mark Crispin Miller Trouble in Nielsenland Victor Allan Bloom and Frank Zappa George F. Will Mary Billard William A. Henry III Television is Numbing Creativity and Sensitivity Mark W. McGinnis trouble in Nielsenlande Adam Snyder Chapter 11 We Don't Have to Care, We're the Cable Company Auiderheide Part IV The Impending In formation Implosion Lduward Tenner Chapter 12 Cable and the New Electronie Media The Selling of Lifestyles Chapter 13 Advertising and Public Relations Advertising You Can Have It All: Seven Campaigns for Deadly Sin The Creatiee Stafs ef Seven Top Advertisng Ayencies Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Joe Tye Chapter 14 A Word from Your Friendly Drug Company Tavlor and Morton Mintz Green Like Me Bill Walker Chapter 15 Berkelev Rice Public Relations I: The Corporate Sector The Hollywood Treatment Neal Koch Public Relations ll: Government Ben Bagdikian The Calculus of Democracy TV News and the Neutrality Principle Jolhn Corry Public Relations lll: Politics Part V Ethical Issues Pat Where Have All the People Gone? James Boylan Journalism, Publicity and the Lost Art of Argument Christopher Lasch How Pure Must Our Candidates Be? Garry Wills Chapter 16 Bias Steven T. The Right Rolodex Media's Liberal Slant on the News The Centrist Bias of the U.S. Media Marc Cooper and Lawrence C. Soley Brent H. Baker Jeff Cohen Chapter 17 Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Gloria Steinem Modern Racism and the Images of Blacks in Local Television News Robert M. Entman Stereotyping Chapter 18 Pornography and Obscenity Pornography, Obscenity, and the Case for Censorship Irvng Kristol The Case Against Censorship Hollis Alpert Chapter 19 Violence in Our Culture The Uses of Violence Violence Chapter 20 Privacy Whatever Happened to Privacy? Out Rage McGlashan Index Peter Plagens Elayne Rapping Rape: Report the Name Michael Rouse Don't Victimize the Rape Victim Twice Zena Beth Julia Reed Michael Matza Alternate Contents Academic Journals: A Sampler (A look at the style of substance of scholarly writing) Robert M. Entman Local Television News Franklyn S. Haiman Majorities versus the First Amendment: Rationality on Trial Modern Racisrm and the Images of Blacks in Peter Stromberg Elvis Alive?: The ldeology of American Consumerism Accountability (Who are the rnedia accountable to, exactily?) Pat Aufderheide We Don't Have to Care, We're the Cable Company Juliet Dee Heavy Metal, Hit Men, Dial-aä-Porn, and the First Amendment Benjamin Franklin An Apology for Prin ters John Leo Marketing Cynicism and Vulgarity Michael Matza Out Rage The Audience (The fault, dear Brutus.) Mary Billard Heavy Metal Goes on Trial Nicols Fox What Are Our Real Values? EdwardR. Murrow See It Now -A Look at Joseph McCarthy Celebrity (Particularly, the costs thereof) Julia Reed Whatever Happened to Privacy Gloria Steinem Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Censorship Steve Weinberg The Kitty Kelley Syndrome Oliver Wendell Holmes Jr. Clear and Present Danger Thomas Jeferson On Press Censorship Iroing Kristol Pornography, Obscenity, and the Case for Censorship Leuwis H Lapham Trained Seals and Sitting Ducks Culture: High, Low and Popular Allan Bloom and Frank Zaypa On Junk Food for the Soul Jack Lang The Higher the Satellite, the Lower the Culture Mark Crispin Miller Hollywood: The Ad Ben Bagdikian The Calculus of Democracy Jeff Cohen The Centrist Bias of the US. Media Disclosure (In which we ruminate on the benefits of an intormed populacei Michael Matza Out Rage Michael Rouse Rape: Report the Name Julia Cameron Sex for Kicks Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Free Press/Fair Trial Oliver Wendell Holmes, Jr. Clear and Present Danger EdwardR. Murrow See It Now -A Look at Jose ph McCarthy Michael Rouse Rape: Report the Name Graphics and Photography Forms of Addiction (in which we look for parallels with one of our greatest social problems) Don Fry Answers The Shocking Pictures of Sage: Two Newspapers, Two Industry Feedback (On the ways media get information back about the audience) Walker Lundy Why Do Readers Mistrust the Press? Berkeley Rice The Selling of Lifestyles Adam Snyder Trouble in Nielsenland Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Edward R. Murrow See It Now-A Look at Joseph McCarthy The Creative Staffs of Seven Top Advertising Agencies You Can Have 296 It All: Seven Camnpaigns for Deadly Sin Manipulating the Media (In which we look at the way media are influenced by outside forces) Bill Walker Green Like Me Ownership Pat Aufderheide We Don't Have to Care, We're the Cable Company Doug Undereood When MBAs Rule the Newsroom Harriet Tvson-Bernstein America's Textbook Fiasco: A Conspiracy of Good Intentions Sex, Sexism and Gender Roles Julia Cameron Michael Matza Gloria St einem and Dreams Zena Beth McGlashan Don't Victimize the Rape Victim Twice Women in the Dark: Of Sex Goddesses, Abuse, Sex for Kicks Garry Wills Out Rage George F. Will America's Slide into the Sewer How Pure Must Our Candidates Be? Jack Lang Edeard Tenner Adam Snvder Technology (ln which we look at the effects of what humankind has wrought) The Higher the Satellite, the Lower the Culture The Impending Information Implosion Trouble in Nielsenland

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Contents Alternate Table of Contents Introduction To the Student Part I The Big Questions Chapter1 The First Amendment Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Juliet Dee Majorities versus the First Amendment: Rationality on Trial Franklyn S. Haiman Chapter 2 Historical Statements Areopagitica John Milton An Apology for Printers Benjamin Franklin On Press Censorship Thomas Jefferson On "Satanic" Newspapers Horace Greeley The Platform of the Post-Dispatch Joseph Pulitzer Clear and Present Danger Oliver Wendell Holmes Jr. Muckraking Theodore Ro0sevelt See It Now-A Look at Joseph McCarthy Edward R. Murrow Chapter 3 Values and Culture What Are Our Real Values? Nicols Fox Marketing Cynicism and Vulgarity Elvis Alive?: The Ideology of American Consumerism Stromberg Chapter4 John Leo America's Global Influence It's a Small World After All Michael Eisner Peter The Higher the Satellite, the Lower the Culture Jack Lang Foreign Intrigue: They Come, They Romance, They Buy - Hollywood Stuart Emmrich Part Il Chapter5 When MBAs Rule the Newsroom The Print Media Chapter 6 Why Do Readers Mistrust the Press? Newspapers The Shocking Pictures of Sage: Two Newspapers, T wo Don Fry Answers Minority Voices: The Role of the Critical Journal Navasky Magazines The Fifth Estate: Eavesdropping on Ameri can Business Talking to Itself David Owen Zines: Notes from the Underground Laurie Oulette Chapter 7 Books The Kitty Kelley Syndrome Canon to the Right of Me . Chapter8 Chapter 10 Doug Underwood Walker Lundy America's Textbook Fiasco: A Conspiracy of Good Intentions Harriet Tyson-Bernstein Part Ill The Sight and Sound Media The Movies Sex for Kicks Julia Cameron Hollywood, the Ad On Junk Food for the Soul America's Slide into the Sewer Heavy Metal Goes on Trial McGinnis Steve Weinberg Chapter 9 Radio and Recorded Music Television The Meaning of Television Katha Pollitt Mark Crispin Miller Trouble in Nielsenland Victor Allan Bloom and Frank Zappa George F. Will Mary Billard William A. Henry III Television is Numbing Creativity and Sensitivity Mark W. McGinnis trouble in Nielsenlande Adam Snyder Chapter 11 We Don't Have to Care, We're the Cable Company Auiderheide Part IV The Impending In formation Implosion Lduward Tenner Chapter 12 Cable and the New Electronie Media The Selling of Lifestyles Chapter 13 Advertising and Public Relations Advertising You Can Have It All: Seven Campaigns for Deadly Sin The Creatiee Stafs ef Seven Top Advertisng Ayencies Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Joe Tye Chapter 14 A Word from Your Friendly Drug Company Tavlor and Morton Mintz Green Like Me Bill Walker Chapter 15 Berkelev Rice Public Relations I: The Corporate Sector The Hollywood Treatment Neal Koch Public Relations ll: Government Ben Bagdikian The Calculus of Democracy TV News and the Neutrality Principle Jolhn Corry Public Relations lll: Politics Part V Ethical Issues Pat Where Have All the People Gone? James Boylan Journalism, Publicity and the Lost Art of Argument Christopher Lasch How Pure Must Our Candidates Be? Garry Wills Chapter 16 Bias Steven T. The Right Rolodex Media's Liberal Slant on the News The Centrist Bias of the U.S. Media Marc Cooper and Lawrence C. Soley Brent H. Baker Jeff Cohen Chapter 17 Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Gloria Steinem Modern Racism and the Images of Blacks in Local Television News Robert M. Entman Stereotyping Chapter 18 Pornography and Obscenity Pornography, Obscenity, and the Case for Censorship Irvng Kristol The Case Against Censorship Hollis Alpert Chapter 19 Violence in Our Culture The Uses of Violence Violence Chapter 20 Privacy Whatever Happened to Privacy? Out Rage McGlashan Index Peter Plagens Elayne Rapping Rape: Report the Name Michael Rouse Don't Victimize the Rape Victim Twice Zena Beth Julia Reed Michael Matza Alternate Contents Academic Journals: A Sampler (A look at the style of substance of scholarly writing) Robert M. Entman Local Television News Franklyn S. Haiman Majorities versus the First Amendment: Rationality on Trial Modern Racisrm and the Images of Blacks in Peter Stromberg Elvis Alive?: The ldeology of American Consumerism Accountability (Who are the rnedia accountable to, exactily?) Pat Aufderheide We Don't Have to Care, We're the Cable Company Juliet Dee Heavy Metal, Hit Men, Dial-aä-Porn, and the First Amendment Benjamin Franklin An Apology for Prin ters John Leo Marketing Cynicism and Vulgarity Michael Matza Out Rage The Audience (The fault, dear Brutus.) Mary Billard Heavy Metal Goes on Trial Nicols Fox What Are Our Real Values? EdwardR. Murrow See It Now -A Look at Joseph McCarthy Celebrity (Particularly, the costs thereof) Julia Reed Whatever Happened to Privacy Gloria Steinem Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Censorship Steve Weinberg The Kitty Kelley Syndrome Oliver Wendell Holmes Jr. Clear and Present Danger Thomas Jeferson On Press Censorship Iroing Kristol Pornography, Obscenity, and the Case for Censorship Leuwis H Lapham Trained Seals and Sitting Ducks Culture: High, Low and Popular Allan Bloom and Frank Zaypa On Junk Food for the Soul Jack Lang The Higher the Satellite, the Lower the Culture Mark Crispin Miller Hollywood: The Ad Ben Bagdikian The Calculus of Democracy Jeff Cohen The Centrist Bias of the US. Media Disclosure (In which we ruminate on the benefits of an intormed populacei Michael Matza Out Rage Michael Rouse Rape: Report the Name Julia Cameron Sex for Kicks Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Free Press/Fair Trial Oliver Wendell Holmes, Jr. Clear and Present Danger EdwardR. Murrow See It Now -A Look at Jose ph McCarthy Michael Rouse Rape: Report the Name Graphics and Photography Forms of Addiction (in which we look for parallels with one of our greatest social problems) Don Fry Answers The Shocking Pictures of Sage: Two Newspapers, Two Industry Feedback (On the ways media get information back about the audience) Walker Lundy Why Do Readers Mistrust the Press? Berkeley Rice The Selling of Lifestyles Adam Snyder Trouble in Nielsenland Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Edward R. Murrow See It Now-A Look at Joseph McCarthy The Creative Staffs of Seven Top Advertising Agencies You Can Have 296 It All: Seven Camnpaigns for Deadly Sin Manipulating the Media (In which we look at the way media are influenced by outside forces) Bill Walker Green Like Me Ownership Pat Aufderheide We Don't Have to Care, We're the Cable Company Doug Undereood When MBAs Rule the Newsroom Harriet Tvson-Bernstein America's Textbook Fiasco: A Conspiracy of Good Intentions Sex, Sexism and Gender Roles Julia Cameron Michael Matza Gloria St einem and Dreams Zena Beth McGlashan Don't Victimize the Rape Victim Twice Women in the Dark: Of Sex Goddesses, Abuse, Sex for Kicks Garry Wills Out Rage George F. Will America's Slide into the Sewer How Pure Must Our Candidates Be? Jack Lang Edeard Tenner Adam Snvder Technology (ln which we look at the effects of what humankind has wrought) The Higher the Satellite, the Lower the Culture The Impending Information Implosion Trouble in Nielsenland

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Contents Alternate Table of Contents Introduction To the Student Part I The Big Questions Chapter1 The First Amendment Heavy Metal, Hit Men, Dial-a-Porn, and the First Amendment Juliet Dee Majorities versus the First Amendment: Rationality on Trial Franklyn S. Haiman Chapter 2 Historical Statements Areopagitica John Milton An Apology for Printers Benjamin Franklin On Press Censorship Thomas Jefferson On "Satanic" Newspapers Horace Greeley The Platform of the Post-Dispatch Joseph Pulitzer Clear and Present Danger Oliver Wendell Holmes Jr. Muckraking Theodore Ro0sevelt See It Now-A Look at Joseph McCarthy Edward R. Murrow Chapter 3 Values and Culture What Are Our Real Values? Nicols Fox Marketing Cynicism and Vulgarity Elvis Alive?: The Ideology of American Consumerism Stromberg Chapter4 John Leo America's Global Influence It's a Small World After All Michael Eisner Peter The Higher the Satellite, the Lower the Culture Jack Lang Foreign Intrigue: They Come, They Romance, They Buy - Hollywood Stuart Emmrich Part Il Chapter5 When MBAs Rule the Newsroom The Print Media Chapter 6 Why Do Readers Mistrust the Press? Newspapers The Shocking Pictures of Sage: Two Newspapers, T wo Don Fry Answers Minority Voices: The Role of the Critical Journal Navasky Magazines The Fifth Estate: Eavesdropping on Ameri can Business Talking to Itself David Owen Zines: Notes from the Underground Laurie Oulette Chapter 7 Books The Kitty Kelley Syndrome Canon to the Right of Me . Chapter8 Chapter 10 Doug Underwood Walker Lundy America's Textbook Fiasco: A Conspiracy of Good Intentions Harriet Tyson-Bernstein Part Ill The Sight and Sound Media The Movies Sex for Kicks Julia Cameron Hollywood, the Ad On Junk Food for the Soul America's Slide into the Sewer Heavy Metal Goes on Trial McGinnis Steve Weinberg Chapter 9 Radio and Recorded Music Television The Meaning of Television Katha Pollitt Mark Crispin Miller Trouble in Nielsenland Victor Allan Bloom and Frank Zappa George F. Will Mary Billard William A. Henry III Television is Numbing Creativity and Sensitivity Mark W. McGinnis trouble in Nielsenlande Adam Snyder Chapter 11 We Don't Have to Care, We're the Cable Company Auiderheide Part IV The Impending In formation Implosion Lduward Tenner Chapter 12 Cable and the New Electronie Media The Selling of Lifestyles Chapter 13 Advertising and Public Relations Advertising You Can Have It All: Seven Campaigns for Deadly Sin The Creatiee Stafs ef Seven Top Advertisng Ayencies Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Joe Tye Chapter 14 A Word from Your Friendly Drug Company Tavlor and Morton Mintz Green Like Me Bill Walker Chapter 15 Berkelev Rice Public Relations I: The Corporate Sector The Hollywood Treatment Neal Koch Public Relations ll: Government Ben Bagdikian The Calculus of Democracy TV News and the Neutrality Principle Jolhn Corry Public Relations lll: Politics Part V Ethical Issues Pat Where Have All the People Gone? James Boylan Journalism, Publicity and the Lost Art of Argument Christopher Lasch How Pure Must Our Candidates Be? Garry Wills Chapter 16 Bias Steven T. The Right Rolodex Media's Liberal Slant on the News The Centrist Bias of the U.S. Media Marc Cooper and Lawrence C. Soley Brent H. Baker Jeff Cohen Chapter 17 Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Gloria Steinem Modern Racism and the Images of Blacks in Local Television News Robert M. Entman Stereotyping Chapter 18 Pornography and Obscenity Pornography, Obscenity, and the Case for Censorship Irvng Kristol The Case Against Censorship Hollis Alpert Chapter 19 Violence in Our Culture The Uses of Violence Violence Chapter 20 Privacy Whatever Happened to Privacy? Out Rage McGlashan Index Peter Plagens Elayne Rapping Rape: Report the Name Michael Rouse Don't Victimize the Rape Victim Twice Zena Beth Julia Reed Michael Matza Alternate Contents Academic Journals: A Sampler (A look at the style of substance of scholarly writing) Robert M. Entman Local Television News Franklyn S. Haiman Majorities versus the First Amendment: Rationality on Trial Modern Racisrm and the Images of Blacks in Peter Stromberg Elvis Alive?: The ldeology of American Consumerism Accountability (Who are the rnedia accountable to, exactily?) Pat Aufderheide We Don't Have to Care, We're the Cable Company Juliet Dee Heavy Metal, Hit Men, Dial-aä-Porn, and the First Amendment Benjamin Franklin An Apology for Prin ters John Leo Marketing Cynicism and Vulgarity Michael Matza Out Rage The Audience (The fault, dear Brutus.) Mary Billard Heavy Metal Goes on Trial Nicols Fox What Are Our Real Values? EdwardR. Murrow See It Now -A Look at Joseph McCarthy Celebrity (Particularly, the costs thereof) Julia Reed Whatever Happened to Privacy Gloria Steinem Women in the Dark: Of Sex Goddesses, Abuse, and Dreams Censorship Steve Weinberg The Kitty Kelley Syndrome Oliver Wendell Holmes Jr. Clear and Present Danger Thomas Jeferson On Press Censorship Iroing Kristol Pornography, Obscenity, and the Case for Censorship Leuwis H Lapham Trained Seals and Sitting Ducks Culture: High, Low and Popular Allan Bloom and Frank Zaypa On Junk Food for the Soul Jack Lang The Higher the Satellite, the Lower the Culture Mark Crispin Miller Hollywood: The Ad Ben Bagdikian The Calculus of Democracy Jeff Cohen The Centrist Bias of the US. Media Disclosure (In which we ruminate on the benefits of an intormed populacei Michael Matza Out Rage Michael Rouse Rape: Report the Name Julia Cameron Sex for Kicks Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Free Press/Fair Trial Oliver Wendell Holmes, Jr. Clear and Present Danger EdwardR. Murrow See It Now -A Look at Jose ph McCarthy Michael Rouse Rape: Report the Name Graphics and Photography Forms of Addiction (in which we look for parallels with one of our greatest social problems) Don Fry Answers The Shocking Pictures of Sage: Two Newspapers, Two Industry Feedback (On the ways media get information back about the audience) Walker Lundy Why Do Readers Mistrust the Press? Berkeley Rice The Selling of Lifestyles Adam Snyder Trouble in Nielsenland Joe Tye Buying Silence: Self-Censorship of Smoking and Health in National Newsweeklies Edward R. Murrow See It Now-A Look at Joseph McCarthy The Creative Staffs of Seven Top Advertising Agencies You Can Have 296 It All: Seven Camnpaigns for Deadly Sin Manipulating the Media (In which we look at the way media are influenced by outside forces) Bill Walker Green Like Me Ownership Pat Aufderheide We Don't Have to Care, We're the Cable Company Doug Undereood When MBAs Rule the Newsroom Harriet Tvson-Bernstein America's Textbook Fiasco: A Conspiracy of Good Intentions Sex, Sexism and Gender Roles Julia Cameron Michael Matza Gloria St einem and Dreams Zena Beth McGlashan Don't Victimize the Rape Victim Twice Women in the Dark: Of Sex Goddesses, Abuse, Sex for Kicks Garry Wills Out Rage George F. Will America's Slide into the Sewer How Pure Must Our Candidates Be? Jack Lang Edeard Tenner Adam Snvder Technology (ln which we look at the effects of what humankind has wrought) The Higher the Satellite, the Lower the Culture The Impending Information Implosion Trouble in Nielsenland

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MASS MEDIA'S ROLE IN SOCIETY Are American Values Shaped by the Mass Media? Are Positive Images of African Americans Increasing in the Media? Is Television Harmful for Children? Issue Are Media Messages About Women Improving? MEDIA ETHICS REGULATION Should the Content of Records Be Censored? Should the Names of Rape Victims Be Published? Is Objectivity Still a Criterion for Journalism? Is the Public Best Served by a Marketplace Approach to Regulation? Should Pornography Be Protected as Free Speech? MASS MEDIA AND POLITICS Do Presidential TV Ads Manipulate Voters? Do Speech Codes Suppress Freedom of Expression? MEDIA BUSINESS Are the Results of Polls Misleading? Issue Do Ratings Serve the Viewing Public's Interest? Is Advertising Ethical? Media Monopolies: Does Concentration of Ownership Jeopardize Media Content? Issue 16. Can Network News Survive? PART 6 THE INFORMATION SOCIETY Issue Does Technology Transfer by Multinational Firms Benefit the Development of Third World Nations? Can Modern Mass Communication Promote a Better World?

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-Acknowledgement -The consideration of your Attitude -It’s a bird ………it’s a plane No it is an attitude -The attitude What is it ? -The attitude why is it important ? -THE CONSTRUCTION OF YOUR ATTITUDE -It is hard to soar with the eagles -Foundation truths about the construction of your attitude -Materials that are used to construct your attitude -The costiest mistake people make in constructing attitude THE CRASHING ATTITUDE -Mayday !My attitude is losing attitude -The crash from within -the crash from without THE CHANGING OF YOUR ATTITUDE -Up ,up and way -The choice within you -The opportunities around you -The God above you -Notes -Study guide -About the author

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Understanding Business Communication Contemporary Issues in Business Communication Writing with Style: Individual Elements Writing with Style: Overall Tone The process of Writing Routine Messages Persuasive Messages Bad-News Messages Special Messages The report Process Collecting the data Analyzing the data and preparing visual aids Writing the report Specialized Reports Business Presentations Business Meeting and Other Types of Nonwritten Communication Developping Your Résumé and Application Letter Other Employment Communications

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1.L'information-principes generaux 2.L'écriture radiophonique 3.Le reportage 4.L'interview radiophonique 5.La mise en forme d'un bulletin 6.La présentation de l'information 7.Notes complémentaires sur le style 8.Les problèmes de la traduction 9.Le matériel

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1. COMMUNICATION COMPETENCE A. Myths about communication B. Communication defined C. Communication competence Closer look: Encounter Group D. Communication competence in groups 2. Group as Systems A. Interconnectedness B. Adaptability C. Influence of size CLOSER LOOK: The Beatles as a System D. Definition of Small group CLOSER LOOK: THE NIGHT STALKER 3. Group Development A. Task and social dimensions CLOSER LOOK: The case of " Hormones with feet" B. Periodic phases of group development C. Newcomers and group development D. Gender and ethnicity 4. DEVELOPING THE GROUP CLIMATE 5. ROLES AND LEADERSHIP IN GROUPS 6. GROUP DISCUSSION: DEFECTIVE DECISION MAKING AND PROBLEM SOLVING 7. GROUP DISCUSSION: EFFECTIVE DECISION MAKING AND PROBLEM SOLVING 8. POWER IN GROUPS: A central Dynamic 9. POWER: An Architect of Conflict 10. CONFLICT MANAGEMENT IN GROUPS

📖 Contenu

1. COMMUNICATION COMPETENCE A. Myths about communication B. Communication defined C. Communication competence Closer look: Encounter Group D. Communication competence in groups 2. Group as Systems A. Interconnectedness B. Adaptability C. Influence of size CLOSER LOOK: The Beatles as a System D. Definition of Small group CLOSER LOOK: THE NIGHT STALKER 3. Group Development A. Task and social dimensions CLOSER LOOK: The case of " Hormones with feet" B. Periodic phases of group development C. Newcomers and group development D. Gender and ethnicity 4. DEVELOPING THE GROUP CLIMATE 5. ROLES AND LEADERSHIP IN GROUPS 6. GROUP DISCUSSION: DEFECTIVE DECISION MAKING AND PROBLEM SOLVING 7. GROUP DISCUSSION: EFFECTIVE DECISION MAKING AND PROBLEM SOLVING 8. POWER IN GROUPS: A central Dynamic 9. POWER: An Architect of Conflict 10. CONFLICT MANAGEMENT IN GROUPS

📖 Contenu

1. COMMUNICATION COMPETENCE A. Myths about communication B. Communication defined C. Communication competence Closer look: Encounter Group D. Communication competence in groups 2. Group as Systems A. Interconnectedness B. Adaptability C. Influence of size CLOSER LOOK: The Beatles as a System D. Definition of Small group CLOSER LOOK: THE NIGHT STALKER 3. Group Development A. Task and social dimensions CLOSER LOOK: The case of " Hormones with feet" B. Periodic phases of group development C. Newcomers and group development D. Gender and ethnicity 4. DEVELOPING THE GROUP CLIMATE 5. ROLES AND LEADERSHIP IN GROUPS 6. GROUP DISCUSSION: DEFECTIVE DECISION MAKING AND PROBLEM SOLVING 7. GROUP DISCUSSION: EFFECTIVE DECISION MAKING AND PROBLEM SOLVING 8. POWER IN GROUPS: A central Dynamic 9. POWER: An Architect of Conflict 10. CONFLICT MANAGEMENT IN GROUPS

📖 Contenu

1. COMMUNICATION COMPETENCE A. Myths about communication B. Communication defined C. Communication competence Closer look: Encounter Group D. Communication competence in groups 2. Group as Systems A. Interconnectedness B. Adaptability C. Influence of size CLOSER LOOK: The Beatles as a System D. Definition of Small group CLOSER LOOK: THE NIGHT STALKER 3. Group Development A. Task and social dimensions CLOSER LOOK: The case of " Hormones with feet" B. Periodic phases of group development C. Newcomers and group development D. Gender and ethnicity 4. DEVELOPING THE GROUP CLIMATE 5. ROLES AND LEADERSHIP IN GROUPS 6. GROUP DISCUSSION: DEFECTIVE DECISION MAKING AND PROBLEM SOLVING 7. GROUP DISCUSSION: EFFECTIVE DECISION MAKING AND PROBLEM SOLVING 8. POWER IN GROUPS: A central Dynamic 9. POWER: An Architect of Conflict 10. CONFLICT MANAGEMENT IN GROUPS

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CONTENTS PREFACE Xi PART I Introduction Social and Ethical implications of the electronic Media lntroduction A Rationale for Study The Broad Context. Statistics of pervasiveness and Change Communication Models Electronic Media Research Individual Effects Sociological effects Technoiogical theological Economic Effects Political Effects Ethical Considerations Ethical Problems Conclusion Thought Questions 2-International telecommunications Introduction Technical standards Program exchange Original Forms ol Foreign Broadcasttng New and developing Forms of foreignTelecommunrcations The British SYstem 35 The Soviet SYstem 38 Other SYstems Broadcasting Radio and television Service International telecommunication Union Comsat and interlsat Conclusion Though question Part 2 Eletronic media forms 3. Commercial Radio Introduction Early inventions Early control World war I Founding of RCA Early radio stations Early programming The rise of adverstising The formation of networks Chaos and governement action The golden era of radio The press-radio war World war II 4.Commercial television 5. Public Broad casting 6. Cable Television and Competing Media 7. Personal and Organizational Telecommunications PART 3 : Business Aspects of Telecommunications 8. Business Practices 9. Advertising 10 Audience '- Measurement Part 4 : Progamming 11. Entertainment Programming 12.News and Information Programming 13. Programming Practices Part 5 : Physical characteristics 14. Production equipment 15. Distribution Part 6 :Regulatory controls 16. Regulatory bodies 17. Laws and Regulations

📖 Contenu

CONTENTS PREFACE Xi PART I Introduction Social and Ethical implications of the electronic Media lntroduction A Rationale for Study The Broad Context. Statistics of pervasiveness and Change Communication Models Electronic Media Research Individual Effects Sociological effects Technoiogical theological Economic Effects Political Effects Ethical Considerations Ethical Problems Conclusion Thought Questions 2-International telecommunications Introduction Technical standards Program exchange Original Forms ol Foreign Broadcasttng New and developing Forms of foreignTelecommunrcations The British SYstem 35 The Soviet SYstem 38 Other SYstems Broadcasting Radio and television Service International telecommunication Union Comsat and interlsat Conclusion Though question Part 2 Eletronic media forms 3. Commercial Radio Introduction Early inventions Early control World war I Founding of RCA Early radio stations Early programming The rise of adverstising The formation of networks Chaos and governement action The golden era of radio The press-radio war World war II 4.Commercial television 5. Public Broad casting 6. Cable Television and Competing Media 7. Personal and Organizational Telecommunications PART 3 : Business Aspects of Telecommunications 8. Business Practices 9. Advertising 10 Audience '- Measurement Part 4 : Progamming 11. Entertainment Programming 12.News and Information Programming 13. Programming Practices Part 5 : Physical characteristics 14. Production equipment 15. Distribution Part 6 :Regulatory controls 16. Regulatory bodies 17. Laws and Regulations