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De la comptabilité générale à la comptabilité analytique.Principes de la comptabilite analytique : les couts complets : l’enchainement des calculs,la tenue de l’inventaire permanent,les charges incorporées, charges directes et indirectes, la repartition des charges indirectes,les prestations réciproques entre centres auxiliaires ,les en-cours de production,les produits résoduels.exercice de synthèse sur la méthode des couts complets. Des couts pertinents pour la prise de decision :critique de la méthode des couts complets,la methode des couts variables,la methode des couts specifiques.la methode de l’imputation rationnelle des charges fixes.Determination d’un programme optimum d’activité ,Le point mort. Le COUT MARGINAL. Exercice de synthese sur les couts pertinents. Les couts standard : les grandes lignes de la methode des couts standard. L’ANALYSE DES ECARTS GLOBAUX,complements sur le couts standard. Les tableaux et les schémas proposés par le plan COMPTABLE général. La pertinance des méthodes etidiées et de nouvelles approches

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I- L'entreprise, définition, contours, finalités L'ENTREPRISE Une diversité d'entreprises Des traits communs de gestion Des modes d'analyse variés mais complémentaires L'ENVIRONNEMENT DE L'ENTREPRISE Les multiples facettes de l'environnement Comment maîtriser les relations dans l'environnement? LE MARCHE Quel est le marché d'entreprise? Les études de marché LA STRATEGIE D'ENTREPRISE Enjeux et caractéristiques de la stratégie d'entreprise La démarche stratégique II-Pour gérer... Il faut faire des choix pour répondre à la demande CHOISIR SA CIBLE Comprendre le comportement du consommateur Segmenter le marché et choisir une strategie marketing CHOISIR UNE POLITIQUE DE PRODUIT L'approche du produit La gestion stratégique des produits

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Testez-vous Les incoterms: mise en œuvre et choix Société Speedo: pratique des incoterms 2000 Société Merlin: les pièges des incoterms Société Dequerre : élaboration d'une fiche tarifaire Société Timber: élaboration du tarif export Société Flomatic: préparation des expéditions Cas Mangou Cas Choco Cas Dubois Société Espigasses: prix unitaire et répartition du fret Cas Nord Sud Société Lacasse Coopérative St Marcellin Société Stirmatic : évaluation des coûts d'approvisionnement Cas Joss: cotation et offre DDU Société Caron: regroupement des expéditions Les cycles Gauvil: tarif export et offre commerciale Société Blanchet: établissement des coûts d'importation Société Leycat import: transport routier et gestion des avaries Société GFC: coût de distribution des biens d'équipement Société Équilux: cotation air/mer BP Fluides Société Rochem: étude de choix logistiques - Coûts de distribution Société Cornéa: préacheminement routier, plan de chargement ULD et gestion des avaries Société Meunier: gestion d'une importation et coût de revient Cas Céramic: organisation des approvisionnements. Proposition commerciale Pier Import PARTIE 2 LA MAÎTRISE DES OPÉRATIONS DOUANIÈRES Société de Transit Général Société Agrumex Recox import: calcul de taxations Société FX: opérations intracommunautaires Société Pierson Europe: gestion des opérations intracommunautaires Choix de régime douanier: cas divers Entreprise Verchaud: régimes suspensifs Entreprise Sogral: régime des retours 10 Entreprise Pevault: régimes suspensifs 11 Société Kass: régimes suspensifs 12 Cas Buroconfort 13 Société Lejouarec: perfectionnement actif; mise en libre 14 Société Candy: stratégie de dédouanement PARTIE 3 LA MAÎTRISE DU FINANCEMENT pratique 1 Société Cascade SA: crédit documentaire à l'export en EUR 2 Société Africanex: crédit documentaire à l'exportation en EUR 3 Société Funboard: crédit documentaire à l'import 4 Société Lotus: crédit documentaire à l'importation 5 Société Tubex : crédit documentaire export 6 Société Telecom : crédit documentaire export 7 Société Rotel: choix entre mobilisation de créances et affacturage en 8 Société Hydrocenter SA: plan de préfinancement. Vérification des conditions d'octroi 9 Société Éolienne: crédit fournisseur, crédit financier et fortaitage international en euros 10 Société Dengel Haas: compensation 11 Société Melder: cautions internationales, financement export, implantation commerciale en euros 2 Société « Le Gourmet de Sarlat >>: financement d'une implantation commerciale en EUR 3 Société Metalis: garantie internationale sous forme de LCSB 4 Technis: LCSB et remise documentaire PARTIE 4 LA MAÎTRISE DES RISQUES Société Bolten: nouvelle assurance prospection ? Société Tassi: nouvelle assurance prospection 3 Société Isoplarex: assurance prospection Société Lauralie: Police Globalliance Entreprise Mobip: Globalliance › Société Prefab: Globalliance Société Eurogate: évaluation de l'encours sur client en euros Société Woodstar: Globalliance et risque de fabrication Champagne Saint-Louis : cotation, LCSB et assurance-crédit Société SEE: assurance risque de fabrication Mediscope - conversion de change Asia Import : conversion de change Société MMB: vente à terme et ADE Société Jouef: ADE et vente à terme Société Dysca: couverture du risque de change Société Polyplast: avance en devises à l'importation et à l'exportation Société Medarex: change à terme avec intéressement Société VTP: netting en euros Meteosys: couverture de change et option sur appel d'offres Lys Goubert: option de change le des matières Société Rollcad: option de change à l'exportation Société Edylis: les options de change à l'importation Syscan: police Coface Nego et Nego + Rivelec : cotation et Nego + Entreprise Saulie: couverture de change Coface Société Couzelle: cas de synthèse Société Corning: cas de synthèse Société Chimex: cas de synthèse PARTIE 5 PRENDRE EN COMPTE LES CONTRAINTES JURIDIQUES Société Pharmatec : analyse des CGV et confirmation Les Palets d'Armor: vente de biens de consommation Société Caliskan : sécurisation des paiements Cas Abrimat: analyse et négociation d'un projet de contrat de vente international Laverse SA: négociation d'un contrat d'agence commerciale Société Lamarée: contrat de distribution Cas Arc-en-ciel : choix d'un intermédiaire commercial et gestion du contrat Cas Chomet: obligations du concessionnaire et du concédant Tubaflex : traitements des appels d'offre, évaluation des risques et offre commerciale

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Les bases de la mercatique Les bases de la mercatique Analyser le marché Le marché et ses composantes L'analyse quantitative de la demande Les outils d'analyse de la demande L'analyse qualitative de la demande L'analyse de la concurrence Le recueil et l'analyse des informations Construire l'offre L’approche mercatique de l'offre de produits et/ou de services Les composantes de l'offre de produits et de services La perception d'une offre Les facteurs explicatifs d'un prix La politique de prix La promotion des ventes La cohérence de l'offre Communiquer l'offre La communication commerciale Les moyens de communication de masse Les moyens de communication relationnelle Les bases de l'argumentation commerciale La mise en œuvre de l'argumentation commerciale La cohérence et l'efficacité de la communication Distribuer l'offre Les objectifs de la distribution et le role du réseau Diversité et caractéristiques des unités commerciales L'organisation et 1'animation des espaces de vente Les équipes commerciales La cohérence et 1'efficacité de la distribution Contrôler l'action mercatique Le contrôle interne de l'action mercatique La mercatique dans la société civile

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An overview of international management Managing diversity within and accross cultures Strategy making and international management Achieving competitive advantage International strategic alliances The implications of international finance Political risk assessment Motivation and international competitiveness Leadership and international competitiveness Human ressource management Organising and controlling for international competitiveness The future of international manageent in the west The future of international management in the east Future of international management in india : an epilogue CASES FOR INTERNATIONAL MANAGEMENT/ CASE 1 : yeu tyan machine manufacturing Co Ltd Case2 : Optumus S.A. of Poland Case 3 : TDK de Mexico Case4 : Zhuhai of Shanghai Case5 : Peerless of India Case6 : Toyota comes to Geogetown

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The International Environment 1 An Introduction to International Management 2 The Global Macroeconomic Environment 39 The Political Environment and Political Risk 73 The International Legal Environment of Business 107 5 The Cultural Environment 135 Case I: Euro Disneyland 170 SECTION TWO Managing International Strategic Planning and Implementation 183 6. Strategies for International Competition 184 7 Modes of Entry into Foreign Markets 8 Managing International Collaborative Initiatives 248 9 Organizing International Operations 273 10 Controlling International Strategies and Operations 301 11 Managing Technology and Knowledge 324 Case II: The Global Branding of Stella Managing People and Processes across Borders and Cultures 363 12 Communicating across Borders and Cultures 364 13 Negotiation and Decision Making across Borders and Cultures 387 14 Work Motivation across Cultures and Borders 415 15 Leadership across Borders and Cultures 447 16 International Human Resources Management 471 Case III: Ellen Moore (A): Living and Working sad in Korea 496 10 Ethical Dilemmas in International Management 509 17 Ethics and Social Responsibility for dard International Firms 510 Case IV: Hitting the Wall: Nike and International Labor Practices 543 Subject Index 569 Managing Risks 30 Practical Insight 1.4: Dell Computer's Supply Chain Extends into China 32 Innovation and Learning 32 The Environment of International Management 33 Summary 34 Key Terms and Concepts 35 Discussion Questions 36 Minicase: Want to Be More Efficient, Spread Risk, and Learn and Innovate at the Same Time? Try Building a "World Car" 36 Chapter 2 The Global Macroeconomic Environment 39 Chapter Learning Objectives 39 Opening Case: High-Tech Transnationals Take "Stateless" to the Next Level 39 A New Global Economy 41 The General Agreement on Tariffs and Trade and the World Trade Organization What GATT Left Undone 42 The World Trade Organization 43 Settlement of Disputes by the WTO 43 Country-Level Economic Integration 44 The Effects of Economic Integration 46 Static Effects of Economic Integration 46 Dynamic Effects of Economic Integration 47 Supply-Side Economic Effects 47 Major Regional Economic Agreement Initiatives 48 The North American Free Trade Agreement 48 Practical Insight 2.1: Is This NAFTA's Fault? 50 Free Trade Area of the Americas 51 Association of Southeast Asian Nations 52 MERCOSUR 53 The European Union 54 Will Regional Trade Blocs Promote Global Free Trade? 58 Globalization 59 Specific Drivers of Globalization 60 Practical Insight 2.2: Backroom Operations in India 63 The Two Sides of Globalization 63 Country-Specific Economic Environments and Country Competitiveness Key Terms and Concepts 70 Discussion Questions 70 Minicase: A Global European Consumer? 70 Chapter 3 The Political Environment and Political Risk 73 Chapter Learning Objectives 73 Opening Case: Overseas Political Risk for U.S. Firms Rises after 9/11 73 Macro-Level Environments and Uncertainties 75 Practical Insight 3.1: Costa Rica's 2003 Political Forecast: Pucheco on Slippery Slope of Unrest 77 The Political System 78 The Players in the Political System 78 The Concepts of Legitimacy and Consensus 80 The Political Process The Global Political System 80 The Interaction between International Politics and International Economics 81 The Influence of the International Political System on the International Economic System 83 International Economic and Political Relations 85 Political Concerns and Economic Policy 85 Political Risk and the International Firm 86 The Nature of Political Risk 87 Types of Political Risk 88 The Scope of Political Risk 89 Assessing Host-Country Political Risk 90 Changes in Government 92 Changes in Party Leaders 92 Religious Influences on Government 92 Civil Strife in the Host Country 92 Practical Insight 3.2: Among Executives, Fear of Kidnapping Rises 94 The Risk of Kidnapping 94 The Risk of Pirates on the High Seas 96 A Global Framework for Assessing Political Risk 96 Practical Insight 3.3: Risks from Pirates and Pirate Ships 97 Risk Forecasting Models Used by Companies 98 Managing International Political Risk 99 Proactive Hedges 99 Reactive Hedges 100 Summary 103 Key Terms and Concepts Discussion Questions Minicase: The Long March Back to China The International Legal Environment of Business 107 Chapter Learning Objectives Opening Case: Doing Business with Huawei Technologies Understanding Laws in the International Context 108 The Concept of Law 109 The Requirements of an Effective Legal System 109 Functions of Law 109 International Law The Nature of International Law The Role of the World Court and the WTO International Law and the Risk of Intellectual Property Theft 112 International Law Creation 112 International Custom 112 Examples of Commercial Treaties International Treaties and Conventions 113 Practical Insight 4.1: "Am I Now in the Shoe Business?" Counterfeiting in China 118 Practical Insight 4.2: Thailand's Struggle with Goods Piracy 119 Laws of Regional Trade Blocs 120 Laws of Nation-States Common Law and Civil Law 122 Islamic Law 122 Practical Insight 4.3: Profit and the Prophet: Indonesian Bank Offers No-Interest Services 124 Host-Country-Specific Laws 125 The Foreign Corrupt Practices Act and Antibribery Provisions 126 Background 126 Basic Provisions Prohibiting Foreign Corrupt Payments 127 Payment by Intermediaries 127 Enforcement 127 Antibribery Provisions-Elements of an Offense 127 Third-Party Payments 128 Permissible Payments and Affirmative Defenses 128 Sanctions against Bribery 129 The Convention on Combating Bribery 129 Key Terms and Concepts 131 Discussion Questions 131 Minicase: Beijing Outlaws Pyramid Selling as an Evil Cult The Cultural Environment 135 Chapter Learning Objectives 135 Opening Case: We Like McDonald's, but No Beef Please!!! Crisis Management in India What is Culture? Difference between Learning a New Language and a New Culture Practical Insight 5.1: Bridging the Culture Gap 138 Culture and Its Effects on Organizations 138 Practical Insight 5.2: Coping with Culture Shock 142 The Dimensions of Culture Kluckhohn and Strodtbeck's Framework 143 Hofstede's Framework 145 Trompenaars's Framework 152 Ronen and Shenkar's Framework 154 Schwartz's Framework 155 Hall's Framework Triandis's Framework 157 Language Barriers Culture and Management Styles in Selected Cultural Patterns of Japan 159 Practical Insight 5.3: How to Do Business in Islamic Countries 160 Cultural Patterns of Germany 160 Practical Insight 5.4: Signs in English All Over the World 162 Cultural Patterns of China 163 Cultural Patterns of Mexico 163 The Internet and the Evolution of Newer Cultural Groups 164 Summary 164 Key Terms and Concepts 164 Discussion Questions 164 Minicase: The Controversy over the Islamic Head Scarf: Women's Rights and Cultural Case I Euro Disneyland 170

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CHAPTER 1 Getting Started CHAPTER Résumé Worksheet CHAPTER Choosing a Format CHAPTER 4 Before and After Résumé Examples Accounting, Economics, and Finance Accounting, Amanda McGinness Accounting/Finance, Shelby Jones Finance, Kara Fray Agriculture Ag Business, Jennifer L. Hopper Adam Thomson Computer Science and Information Systems Management Information Systems, Amy Van de Ven Office Information Systems, Mary K. Baumli Jelani Jones Criminal Justice, Psychology, and Sociology Criminal Justice, Odessa Hart Psychology, Naima Maushew Sociology, Lucy Witten Education Business Education, Marian Janssen Linda King Elementary Education, Kimberly Thurman Health Care Athletic Trainer (Two-Page Version), Jaque Anderson Medical Assistant, Chao Nurse, Ashley Weybrew Occupational Therapist, Abby Hanks Office Manager, Michael Spencer Personal Trainer (Two-Page Version), Davis Platt Pharmacist, Anna Paige Hughes Industrial Psychology and Management Industrial Psychology, Boston Schneider Management, Allison Anders James Moore Mitch McMananan Marketing, Andrea Davidson Andy Paxton Marketing, Merchandising, and Public Relations Angelo Rodriquez Caroline Morley Merchandising, Teri Carlson Public Relations, Lynette Johnson Special Situations High School to College, Cindy Haddock Early in Your Career, Dai-Hua Tung Focus on Sports, Tyler Kenkel Nontraditional Student, Darbi Thurman Functional (Two-Page Version), Keenan Joiner CHAPTER 5 Electronic Résumé Guidelines Recommended File Names Scannable Résumé, Hailey Kenkel PART TWO Create a Scanner- and E-mail-Ready Résumé CHAPTER 6 UND ASCIIText Résumé, Hailey Kenkel COVER LETTERS Introducer Your Cover Letter--A Résumé's Cover Letter Worksheet Business Education, Molly Stiens

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CHAPTER 1 Getting Started CHAPTER Résumé Worksheet CHAPTER Choosing a Format CHAPTER 4 Before and After Résumé Examples Accounting, Economics, and Finance Accounting, Amanda McGinness Accounting/Finance, Shelby Jones Finance, Kara Fray Agriculture Ag Business, Jennifer L. Hopper Adam Thomson Computer Science and Information Systems Management Information Systems, Amy Van de Ven Office Information Systems, Mary K. Baumli Jelani Jones Criminal Justice, Psychology, and Sociology Criminal Justice, Odessa Hart Psychology, Naima Maushew Sociology, Lucy Witten Education Business Education, Marian Janssen Linda King Elementary Education, Kimberly Thurman Health Care Athletic Trainer (Two-Page Version), Jaque Anderson Medical Assistant, Chao Nurse, Ashley Weybrew Occupational Therapist, Abby Hanks Office Manager, Michael Spencer Personal Trainer (Two-Page Version), Davis Platt Pharmacist, Anna Paige Hughes Industrial Psychology and Management Industrial Psychology, Boston Schneider Management, Allison Anders James Moore Mitch McMananan Marketing, Andrea Davidson Andy Paxton Marketing, Merchandising, and Public Relations Angelo Rodriquez Caroline Morley Merchandising, Teri Carlson Public Relations, Lynette Johnson Special Situations High School to College, Cindy Haddock Early in Your Career, Dai-Hua Tung Focus on Sports, Tyler Kenkel Nontraditional Student, Darbi Thurman Functional (Two-Page Version), Keenan Joiner CHAPTER 5 Electronic Résumé Guidelines Recommended File Names Scannable Résumé, Hailey Kenkel PART TWO Create a Scanner- and E-mail-Ready Résumé CHAPTER 6 UND ASCIIText Résumé, Hailey Kenkel COVER LETTERS Introducer Your Cover Letter--A Résumé's Cover Letter Worksheet Business Education, Molly Stiens

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Getting Started .Résumé Worksheet . Choosing a Format . Before and After Résumé Examples Accounting, Economics, and Finance .Accounting, Amanda McGinness .Accounting/Finance, Shelby Jones .Finance, Kara Fray .Agriculture .Ag Business, JenniferL Hopper .Adam Thomson .Computer Science and Information Systems .Management Information Systems, Amy Van de Ven .Office Information Systems, Mary K. Baumli .Jelani Jones.Criminal Justice, Psychology, and Sociology Criminal Justice, Odessa Hart .Psychology, Naima Maushew .Sociology, Lucy Witten .Education Business Education, Marian Janssen .Linda King .Elementary Education, Kimberly Thurman .Health Care .Athletie Trainer .Jaque Anderson .Medical Assistant, Chao-Ju Chang .Nurse, Ashiey Wesbrew Occupational Therapist, Abby Hanls .Office Marnager, Michael Spencer .Personal Trainer Davis Plat Pharmacist, Arna Paige Hughes .adustrial Psychology and Management .Industrial Psychology, Boston Schneider .Management, Allison Anders .James Moore .Mitch McManaman.Marketing, erchandising, and Public Relations .Marketing Andrea Davidson.Andy Paxton .Angelo Rodriquez .Caroline Morley Merchandising, Teri Carlson .Public Relations, Lynette Johnson.Special Situations .High School to College, Cindy Haddock .Early in Your Career, Dai-Hua Tung .Focus on Sports, Tyler Kenkel Electronic Résumé Guidelines .Create a Scanner- and E-mail-Ready .Recommended File Names.Scannable Résumé, Hailey Kenkel .ASCII-Text Résumé, Hailey Kenkel.Cover Letter Worksheet .Business Education, Molly Stiens.Communication, Hailey Kenkel. Hygienist, Emily Kisker .Finance, Meagan Platt Geography, Treyton Burch .Interactive Digital Media, Leah Bostwick .Management, Erica Espey Marketing, Zach Peterman .Paralegal, Serena Troshynski .Pharmacy Technician, Emily Walker.Traditional versus T-format", Jessica Lutz .Traditional versus T-format", Candice Spraguer

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CHAPTER 1 Getting Started CHAPTER Résumé Worksheet CHAPTER Choosing a Format CHAPTER 4 Before and After Résumé Examples Accounting, Economics, and Finance Accounting, Amanda McGinness Accounting/Finance, Shelby Jones Finance, Kara Fray Agriculture Ag Business, Jennifer L. Hopper Adam Thomson Computer Science and Information Systems Management Information Systems, Amy Van de Ven Office Information Systems, Mary K. Baumli Jelani Jones Criminal Justice, Psychology, and Sociology Criminal Justice, Odessa Hart Psychology, Naima Maushew Sociology, Lucy Witten Education Business Education, Marian Janssen Linda King Elementary Education, Kimberly Thurman Health Care Athletic Trainer (Two-Page Version), Jaque Anderson Medical Assistant, Chao Nurse, Ashley Weybrew Occupational Therapist, Abby Hanks Office Manager, Michael Spencer Personal Trainer (Two-Page Version), Davis Platt Pharmacist, Anna Paige Hughes Industrial Psychology and Management Industrial Psychology, Boston Schneider Management, Allison Anders James Moore Mitch McMananan Marketing, Andrea Davidson Andy Paxton Marketing, Merchandising, and Public Relations Angelo Rodriquez Caroline Morley Merchandising, Teri Carlson Public Relations, Lynette Johnson Special Situations High School to College, Cindy Haddock Early in Your Career, Dai-Hua Tung Focus on Sports, Tyler Kenkel Nontraditional Student, Darbi Thurman Functional (Two-Page Version), Keenan Joiner CHAPTER 5 Electronic Résumé Guidelines Recommended File Names Scannable Résumé, Hailey Kenkel PART TWO Create a Scanner- and E-mail-Ready Résumé CHAPTER 6 UND ASCIIText Résumé, Hailey Kenkel COVER LETTERS Introducer Your Cover Letter--A Résumé's Cover Letter Worksheet Business Education, Molly Stiens

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Le packaging ? Le design d'actualité... Partie 1 Histoire et définitions du packaging Chapitre 1 Histoire du packaging, des origines à nos jours Les prémices du packaging: contenir, transporter et conserver L'apparition des marques et des marquages L'apparition des intermédiaires de distribution Le marketing et le discours de la marque Chapitre 2 Packaging et design packaging: définitions Un seul mot, plusieurs facettes L'emballage Le conditionnement Le design packaging Le design packaging dans le marketing-mix Partie 2 Le packaging, un enjeu stratégique Chapitre 3 La stratégie d'image Le packaging, vecteur de différenciation des produits Le packaging, vecteur d'image d'une marque Quand créer ou changer un packaging? Les critères d'évaluation d'un bon packaging Chapitre 4 Le packaging et les nouveaux consommateurs La typologie des « consommateurs de packaging > Les nouvelles attentes des consommateurs L'évolution du consommateur Le consommateur, le packaging et le point de vente Nouveaux consommateurs et packagings de rupture Chapitre 5 Le packaging, un média à lui tout seul Branding et wording...... L'alerte, porteuse de discours La structure packaging, clarificatrice du discours Agrandir l'espace de communication packaging Chapitre 6 La sémiologie du packaging: marques et signes La sémiologie: définition et histoire Marques, packagings et signes Les symboles Chapitre 7 Les fondements de l'identité d'un packaging La forme d'un packaging La structure graphique Forme et couleur des fonctions alerte Les gimmicks graphiques, les ambiances packaging Les signes d'identité universels La typographie Les couleurs La relation identité/achat du packaging Chapitre 8 La marque dans le contexte packaging La définition d'une marque La recherche de nom, enjeu majeur L'identité graphique d'une marque Partie 3 Développer un packaging Chapitre 9 La méthodologie L'audit visuel, l'analyse, la réflexion, la plate-forme de création...... La conception, le balayage créatif La création et les mises au point créatives Le programme de déclinaison L'exécution La charte graphique Chapitre 10 Packaging, études et tests Définitions L'utilité des tests Les études qualitatives: mode d'emploi Les études les plus fréquentes en packaging Les limites des études et des tests Partie 4 Innovation, tendances et avenir du packaging Chapitre 11 L'innovation Innover à tout prix Répondre aux nouveaux modes de vie..... Des emballages intelligents Le packaging sensoriel Chapitre 12. Les tendances packaging Le packaging-vérité Émerger grâce aux décalages de codes Le packaging conteur de légende Les packagings événementiels » et les campagnes de packaging Chapitre 13 L'avenir du packaging Le packaging et l'internationalisation des marques Le packaging citoyen: respecter l'homme et l'environnement Internet et le packaging Partie 5 Choisir son partenaire packaging Chapitre 14 Design intégré ou externalisé ? Chapitre 15 Les différents prestataires Le consultant free-lance Le créatif free-lance Le studio de création L'agence de design packaging Chapitre 16 L'agence de design packaging La sélection d'une agence La présentation de l'agence Les attentes des entreprises en matière d'agence de design Rechercher une agence de design packaging Travailler avec une agence de design packaging L'enseignement du design packaging en France Petit mémento du packaging

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Le différend Pas de négociations sur des positions La méthode Traiter séparément les questions de personnes et le différend Les négociateurs sont avant tout des hommes L'intérêt du négociateur est double : le différend ET la relation avec l'adversaire. Traiter séparément les questions de relation et celles de fond: il faut aborder sans détour les problèmes humains La perception L'affectivité La communication Mieux vaut prévenir Se concentrer sur les intérêts en jeu et non sur les positions Pour trouver une solution judicieuse, il faut concilier les intérêts, pas les positions Comment déterminer les intérêts en jeu Chacun doit aborder la question de ses préoccupations Imaginer des solutions procurant un bénéfice mutuel Diagnostic Ordonnance Élargir le champ des possibles Rechercher un bénéfice mutuel Faciliter la tâche de l'adversaire quand il devra se prononcer Exiger l'utilisation de critères objectifs Les décisions fondées sur la seule volonté sont coûteuses En quelles circonstances utiliser un critère objectif ? La mise au point d'un critère objectif Fonder les discussions sur un critère objectif - « C'est le règlement Que se passe-t-il quand la partie adverse est manifestement plus puissante? (comment mettre au point sa MESORE, sa Meilleure Solution de REchange) Se protéger Tirer le meilleur parti de ses atouts Quand l'adversaire est tout-puissant Comment amener l'adversaire à jouer le jeu : l'affaire Agence Jones/Frank Turnbull Que se passe-t-il quand la partie adverse triche ou recourt à des moyens déloyaux? (comment dompter un négociateur coriace ?) Comment discuter des règles de la négociation Quelques tactiques déloyales couramment utilisées La guerre psychologique La stratégie de la pression dans la négociation de position Refuser d'être une victime En conclusion: trois remarques « Je le sais depuis toujours >> C'est en forgeant qu'on devient forgeron « Gagner » Post-scriptum Post-scriptum: dix questions à propos de Comment réussir une négociation. L'équité et la négociation raisonnée Question 1: Y a-t-il des cas où la négociation sur des positions se justifient? Question 2: Que faire si l'autre partie croit à un critère d'équité différent? Question 3: Doit-on se montrer équitable quand on n'y est pas obligé ? Les personnes Question 4: Que faire si les personnes elles-mêmes Question 5: Faut-il négocier avec des terroristes ou quelqu'un comme Hitler? Y a-t-il des circonstances où il est préférable de ne pas négocier ? Question 6: Comment adapter son approche en fonction de la personnalité, du sexe, de l'environnement culture de l'autre partie? Les tactiques. Question 7: Comment décider du lieu de rencontre ? de l'initiative dans la négociation? de la valeur de la première offre ? Question 8: Après avoir imaginé des solutions, quels sont les moyens concrets de s'engager? Question 9: Comment tester ces suggestions sans prendre trop de risques? Le pouvoir Question 10: La manière de négocier fait-elle réellement la différence face à une partie adverse plus puissante? Comment devenir un négociateur plus puissant?.

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Le différend Pas de négociations sur des positions La méthode Traiter séparément les questions de personnes et le différend Les négociateurs sont avant tout des hommes L'intérêt du négociateur est double : le différend ET la relation avec l'adversaire. Traiter séparément les questions de relation et celles de fond: il faut aborder sans détour les problèmes humains La perception L'affectivité La communication Mieux vaut prévenir Se concentrer sur les intérêts en jeu et non sur les positions Pour trouver une solution judicieuse, il faut concilier les intérêts, pas les positions Comment déterminer les intérêts en jeu Chacun doit aborder la question de ses préoccupations Imaginer des solutions procurant un bénéfice mutuel Diagnostic Ordonnance Élargir le champ des possibles Rechercher un bénéfice mutuel Faciliter la tâche de l'adversaire quand il devra se prononcer Exiger l'utilisation de critères objectifs Les décisions fondées sur la seule volonté sont coûteuses En quelles circonstances utiliser un critère objectif ? La mise au point d'un critère objectif Fonder les discussions sur un critère objectif - « C'est le règlement Que se passe-t-il quand la partie adverse est manifestement plus puissante? (comment mettre au point sa MESORE, sa Meilleure Solution de REchange) Se protéger Tirer le meilleur parti de ses atouts Quand l'adversaire est tout-puissant Comment amener l'adversaire à jouer le jeu : l'affaire Agence Jones/Frank Turnbull Que se passe-t-il quand la partie adverse triche ou recourt à des moyens déloyaux? (comment dompter un négociateur coriace ?) Comment discuter des règles de la négociation Quelques tactiques déloyales couramment utilisées La guerre psychologique La stratégie de la pression dans la négociation de position Refuser d'être une victime En conclusion: trois remarques « Je le sais depuis toujours >> C'est en forgeant qu'on devient forgeron « Gagner » Post-scriptum Post-scriptum: dix questions à propos de Comment réussir une négociation. L'équité et la négociation raisonnée Question 1: Y a-t-il des cas où la négociation sur des positions se justifient? Question 2: Que faire si l'autre partie croit à un critère d'équité différent? Question 3: Doit-on se montrer équitable quand on n'y est pas obligé ? Les personnes Question 4: Que faire si les personnes elles-mêmes Question 5: Faut-il négocier avec des terroristes ou quelqu'un comme Hitler? Y a-t-il des circonstances où il est préférable de ne pas négocier ? Question 6: Comment adapter son approche en fonction de la personnalité, du sexe, de l'environnement culture de l'autre partie? Les tactiques. Question 7: Comment décider du lieu de rencontre ? de l'initiative dans la négociation? de la valeur de la première offre ? Question 8: Après avoir imaginé des solutions, quels sont les moyens concrets de s'engager? Question 9: Comment tester ces suggestions sans prendre trop de risques? Le pouvoir Question 10: La manière de négocier fait-elle réellement la différence face à une partie adverse plus puissante? Comment devenir un négociateur plus puissant?.

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Volume II. MACROECONOMICS CHAPTER 12 MEASUREMENT OF NATIONAL INCOME AN Basis of National Income Measurement National Income and Output Identities: Inter-Relationship of the part Philippine National Income Accounts CHAPTER 13 OTHER ASPECTS OF MEASURING OUTPUT AN Income Accounts and Economic Wel fare Comparing Different Output Measures Other Social and Economic Accounts and Indicators How to Treat an International Transaction Exercise: Balance of Payments of the Republic of Pilipa Economics and the Balance of Payments The Philippine Balance of Payments Charting Historical Data for Economic Analysis. CHAPTER 14 INTERNATIONAL BALANCE OF PAYMENTS..... I-51 CHAPTER 15 EXPENDITURE, SAVING AND INCOME Income and Consumption. Prelude to Analysis of Income and Output First Viewof Equilibrium Aggregate Income and Output Second View of Equilibrium Output Overall View of Equilibrium Output Three Economic Balances to Watch Correcting a Macroeconomic Crisis Towards a Higher Equilibrium Output CHAPTER 16 DETERMINATION OF NATIONAL INCOME AND CHAPTER 17 MACROECONOMIC FUNDAMENTALS.124 CHAPTER 18 PRICES, MONEY AND BANKING Money and Banking Prices and the Quantity Theory of Money CHAPTER 19 THE REGULATION OF MONEY Why Regulate the Money Supply The Central Bank CHAPTER 20 SAVING AND THE FINANCLAL SYSTEM The Importance of Saving Within the Financial System The Financial System Philippine Financial History in a Capsule Macroeconomic Management Macroeconomics of Developing Economies CHAPTER 22 EXCHANGE RATE, MONEY AND OUTPUT: MACROECONOMIC STABILIZATION The External Balance and the Exchange Rate Exchange Rate Regime Improving the External Balance. Monetary and Real Aspects of Exchange Rates Philippine Public Expenditure. CHAPTER 21 MONEY AND OUTPUT DETERMINATION Aggregate Demand, Aggregate Supply, and Money How Changes in Expenditure Affect Aggregate Output and the Interest CHAPTER 24 TAXATION AND FISCAL POLICY Taxation The Philippine Tax System. Fiscal Incidence of Taxation and Expenditure Business Cycles and Fiscal Policy The Fiscal Deficit. The Public Debt Macroeconomic Stabilization and IMF Programs. The Other Face of Macroeconomic Instability: Structural Problems II-27 1 CHAPTER 23 PUBLIC EXPENDITURE AND THE BUDGET ..... II-276 The Role of Government CHAPTER 25 BUSINESS CYCLES, FISCAL POLICY AND THE CHAPTER 26 CAriTAL FLOoWs, EXCHANGE Capitat Flows and the Balanee of Paynents ...... Exchange Rates, the Stock of Money and Dollar ReserVCS e Foreign Saving as a Source of Financing Investnent A Simple Macrocconomic Growth Model CHAPTER 27 ECONOMIC GROWTH AND DEVELOPMENT ..-387 Modern Treatment of Classical Growth Theory Total Factor Productivity and Measuring the Sources of Economic Growth Statistical-Descriptive Model of Changing Economy RATE, AND MONEY Volume l. ELEMENTARY ECONOMICs Theory CHAPTER I ECONOMICS AND ECONOMIC DEVELOPMENT Economics Note : The Table of Contents for cach volume is presented in brief. Grcater detail and elaboration of contents is found in the Consolidated Index that is Is Economics a Science? found at the end of the volume. Each reterence within the three volumes hue volume indicator, I-, II-, or III-. Economics and Development Table of Contents of Volumes I and III The Great Nationalism Debate and Economic Progress CHAPTER 2 BASICECONOMIC PROBLEMS Basic Decision Problems Scarcity at Work APPENDIX TO CHAPTER 1 HELPFUL CONCEPTS AND TECHNIOUES CHAPTER 3 THREE FUNDAMENTALLAWS OF ECONOMICS Consumption: Law of Diminishing Marginal Utility Production: Law ofDiminishing Returns Returns to Scale: Economies and Diseconomies of Scale The Law of Comparative Advantage The Three Fundamental Laws Are Linked to Each Other CHAPTER 4 ELEMENTS OF SUPPLY ANDDEMAND Demand Schedule Supply Schedule Interaction of Supply and Demand Changes in Supply and Demand The Concept of Price Response: Elasticity The Law of Supply and Demand APPENDEX TO CHAPTER 4 CONSUMER DEMAND ANALYSIS CHAPTER 5 APPLICATIONS OF SUPPLY AND DEMAND ANALYSIS Will the Price of Bangus Rise or Fall After a Typhoon? Price Stabilization of Basic Commodities Labor Supply, Population Growth and Wage Unequal Population Growth Unequal Output Growth Labor Migration Within a Country Commodity Taxation: Price and Quantity After Tax Exchange Rate of the Peso: the Value of Foreign Money Housing Shortage and Rent Control: Why the City is Ugly Consumer Surplus Producer Surplus Consumer Surplus and Producer Surplus in Market Equilibrium Market Outcomes and the Government Commodity Tax Gains from International Trade Corruption CHAPTER 7 WHEN THE MARKETFAILS: SOCIAL COSTS AND EXTERNALITIES Examples of Externalities Social Costs and Private Costs Public Policy and Social Costs CHAPTER & COSTS, SUPPLY AND THE FIRM. The Fin and the Competitive Industry Costs of the Firm Output Decision of the Firm in Competitive Market Costs in the Long Run Constant Cost and Increasing Cost Industries CHAPTER6 APPLICATIONS OF SUPPLY ANDDEMAND: MARKET OUTCOMES AND ECONOMICWELFARE APPENDIX TO CHAPTER 8 THE PRODUCTION SIDE OFCOST CURVES..201 CHAPTER 30 MONOPOLY REGULATION ANDCOMPETITION Public Utility .... Principles of Public Utility Regulation, Examples of Public Utility Regulation Lessons from Reforms in Public Utility Regulation CHAPTER 31 LABOR AND WAGES The Supply of Labor The Labor Surplus Economy The Demand for Labor The Labor Market and Employment Government Wage and Labor Policy The Overseas Filipino Worker (OFW): Migrant Labor and Adjustment A Challenge to Provide Jobs Earnings and Returns to Education APPENDIX TO CHAPTER31 LABOR UNIONS CHAPTER 32 POVERTY AND INCOME DISTRIBUTION Poverty Income Distribution. CHAPTER 33 FOREIGN DIRECT INVESTMENT Supplement to Domestic Saving and Other Benefits of Foreign Direct Investment Foreign Direct Investment Flows to the Philippines Factors that Attract Foreign Direct Investment Flows Growth of ASEAN Market and Foreign Direct Investment CHAPTER 34 AGRICULTURE AND DEVELOPMENT Agriculture among Poor and Rich Countries Philippine Agriculture CHAPTER 35 ECONOMICS OF RICE AND FOOD SUFFICIENCY The Green Revolution and Productivity .dt. Evolution of Yields and Farming Intensity in the Philippines The Supply Side: Economics of Rice Farming Should Self-Sufficiency in Rice Be the Goal? APPENDIX TO CHAPTER 33 HISTORICAL BACKGROUND ON FOREIGN DIRECT INVESTMENTPOLICY ArrtNDIX TO CHAPTER 35 POST-HARVESTECONOMICS OF AGRICULTURE ... CHAPTER 36 LAND REFORM Philippine Land Reform Postwar Land Reforms: Independence Period CHAPTER 37 FINANCE FOR SMALL BORROWERS: MICROCREDIT AND The 1988 Land Reform: Comprehensive Agrariarn Reform Program (CARP) II-30 Land Reform in Three Asian Countries INFORMAL MARKETS Microcredit Finance Models of Microcredit Lending Programs Informal Capital Markets CHAPTER 38 MOVING FORWARD: COMMERCIAL AND INDUSTRIAL PROGRESS Exports The Future of Industry and Trade. Income Distribution and Property Rights The Grand Economic Systems ... How Economic Systems Evolved Obsolete but Surviving Economic Systems The World Economic Order CHAPTER 39 THE GOOD AND FAIR SOCIETY: OR THE "ISMS" OF ECONOMIC

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The Study of Organizations Organizational Culture 3 Globalization Behavior within Organizations: The Individual Individual Behavior and Differences 93 Motivation: Background and Theories Motivation: Organizational Applications Workplace Stress: Issues and Management Behavior within Organizations: Groups and Interpersonal Influence Group and Team Behavior Conflict and Negotiation Power and Politics Leadership: Fundamentals Leadership: Emerging and Changing The Structure and Design of Organizations Work Design The Processes of Organizations Managing Communication Decision Making Managing Organizational Change and Learning Procedures and Techniques for Studying Organizations: Behavior, Structure, Processes The Study of Organizations Opening Vignette: Meeting Stakeholder Needs and Expectations CLOSE-UP: Putting People First Studying Organizational Behavior Organizational Behavior Follows Principles of Human Behavior Organizations Are Social Systems Multiple Factors Shape Organizational Behavior Structure and Processes Affect Organizational Behavior and the Emergent Culture The Blending of the Art and Science of Organizational Behavior A Model for Managing Organizations: Behavior, Structure, and Processes The Organization's Environment 9 Behavior within Organizations CLOSE-UP: A Few Leadership Maxims The Structure and Design of Organizations The Processes of Organizations CLOSE-UP: Dumpster Diving Perspectives on Effectiveness The Nature of Managerial Work Planning Effective Performance CLOSE-UP: Another Day as a Manager Organizing Effective Performance Leading Effective Performance Controlling Effective Performance Three Ways to Think about Effectiveness Goal Approach to Effectiveness Systems Theory Approach to Effectiveness Stakeholder Approach to Effectiveness Organizational Change and Learning Managerial Work and the Behavior, Structure, and Processes of Organizations Discussion and Review Questions Taking It to the Net: Traditional versus New Economy Comparison CASE FOR ANALYSIS: McDonald's: Can It Regain Its Effectiveness? Organizational Culture Opening Vignette: Nike's Insular Culture and Some Activists Dampen Growth Organizational Culture Organizational Culture Defined CLOSE-UP: Cultural Diagnosis at Alberto-Culver Organizational Culture and Societal Value Systems Organizational Culture and Its Effects Creating Organizational Culture CLOSE-UP: Best Places to Work Types of Culture Organizational Subcultures Merging Cultures Influencing Culture Change Socialization and Culture Socialization Stages Characteristics of Effective Socialization Effective Anticipatory Socialization Effective Accommodation Socialization Effective Role Management Socialization CLOSE-UP: Help Navigating J.P. Morgan Chase's Culture Mentors and Socialization Socializing a Culturally Diverse Workforce Management's Ability to Capitalize on Diversity CLOSE-UP: Learning about Diversity Socialization as an Integration Strategy Summary of Key Points Discussion and Review Questions Taking It to the Net: Reviewing Forecasts and One of Fortune's CASE FOR ANALYSIS: Creating a Knowledge-Based Culture Experiential Exercise: Testing Globalization Knowledge Opening Vignette: The Virtual Expatriate CLOSE-UP: Offshoring: Does It Create or Replace Jobs in the Global Marketplace? Global Strategic Skills Transfer of Knowledge Skills CLOSE-UP: Communicating in Global Virtual Teams National Culture History and Culture Cultural Dimensions People's Relationship to Nature CLOSE-UP: Ethical Differences Individualism versus Collectivism Time Orientation Activity Orientation Degree of Formality Cross-Cultural Research Findings Hofstede's Research Hofstede-Inspired Research Laurent's Research Cross-Cultural Transitions Human Resources for International Assignment The Expatriate Manager CLOSE-UP: Expatriate Managers Culture Shock and the Expatriate Manager Training the Expatriate Manager The Global Theme for Organizations: Behavior, Structure, and Process Summary of Key Points Discussion and Review Questions Taking It to the Net: Offshoring: What's It All About? CASE FOR ANALYSIS: Employment Opportunities in Multinational Firms EXPERIENTIAL EXERCISE: How Important Is Your Family? EXPERIENTIAL EXERCISE: Testing Globalization Knowledge VIDEO CASE: Southwest Airlines: Creating the Organizational Culture BEHAVIOR WITHIN ORGANIZATIONS: THE INDIVIDUAL Individual Behavior and Differences Opening Vignette: A Grown-Up Risk Taker The Basis for Understanding Behavior Individual Differences Abilities and Skills Demographics Individual Psychological Variables Perception Attribution Attribution Errors Attitudes CLOSE-UP: Changing Values in the Workplace CLOSE-UP: Is Pay the Most Important Factor? Job Satisfaction and Customer Satisfaction CLOSE-UP: The Myers-Briggs Type Indicator (MBTI) Is Preferred by Managers CLOSE-UP: Does EQ Training Make a Difference? Emotional Intelligence The Psychological Contract Psychological Contract Violations Summary of Key Points Discussion and Review Questions Taking It to the Net CASE FOR ANALYSIS: A Potter's Wheel EXPERIENTIAL EXERCISE: Applying Attribution Theory EXPERIENTIAL EXERCISE: Who Controls Your Life? The Rotter Internal-External Scale Chapter 5 Motivation: Background and Theories Opening Vignette: Addressing the Motivation Puzzle What Is Motivation? The Starting Point: The Individual Motivation Theories: A Classification Maslow's Need Hierarchy Selected Need Hierarchy Research Alderfer's ERG Theory ERG: Limited Research Base Herzberg's Two-Factor Theory Critique of Herzberg's Theory McClelland's Learned Needs Theory Research on Learned Needs CLOSE-UP: Women Managers: Better Motivators Than Men? A Synopsis of the Four Content Theories Expectancy Theory CLOSE-UP: Organizational Citizenship Behavior: Going the Extra Mile Terminology Principles of Expectancy Theory CLOSE-UP: Assessing Outcomes More Thoroughly Research on Expectancy Management Practices Criticisms of Expectancy Theory Alternatives to Restore Equity Research on and Criticism of Equity Theory Discussion and Review Questions Taking It to the Net: Generational Differences CASE FOR ANALYSIS: Entrepreneurs' Motivations: Do Theories Explain Them? EXPERIENTIAL EXERCISE: Applying Motivation Theory Organizational Applications Opening Vignette: Reward or Punishment: The Saga of Stock Options Social Learning Operant Conditioning Principles of Operant Conditioning Behavior Modification: A Managerial Perspective Research on Reinforcement Theory Criticisms of Behavior Modification CLOSE-UP: Feedback Is Motivational Behavioral Self-Management A Self-Regulation Model Goal-Setting Theory The Goal-Setting Process Goal-Setting Research Criticisms of Goal Setting Reviewing Motivation Organizational Reward Systems A Model of Individual Rewards CLOSE-UP: What Are Rewards in a Diverse Workforce? Extrinsic and Intrinsic Rewards Extrinsic Rewards Intrinsic Rewards The Interaction of Intrinsic and Extrinsic Rewards, Turnover, and Absenteeism Rewards and Job Performance Rewards and Organizational Commitment Reward Systems in High-Performing Organizations Cafeteria-Style Fringe Benefits CLOSE-UP: Skill-Based Pay Programs Can Increase Learning Skill-Based Pay Gainsharing Kohn's Criticism of Performance-Based Summary of Key Points Discussion and Review Questions Taking It to the Net: How about Noncash Rewards? CASE FOR ANALYSIS: Jack Welch of General Electric: A Neutron Bombor a Motivator? EXPERIENTIAL EXERCISE: Making Choices about Rewards EXPERIENTIAL EXERCISE: Valuing Diversity VIDEO CASE: Tellabs Inc.: Motivating the Organization Workplace Stress: Issues and Management Opening Vignette: Putting Balance into Work/Life Spillover What Is Stress? Organizational Stress: A Model Work Stressors: Individual, Group, and Organizational Individual Stressors CLOSE-UP: General Pain and Stress Group and Organizational Stressors Nonwork Stressors

📖 Contenu

The Study of Organizations Organizational Culture 3 Globalization Behavior within Organizations: The Individual Individual Behavior and Differences 93 Motivation: Background and Theories Motivation: Organizational Applications Workplace Stress: Issues and Management Behavior within Organizations: Groups and Interpersonal Influence Group and Team Behavior Conflict and Negotiation Power and Politics Leadership: Fundamentals Leadership: Emerging and Changing The Structure and Design of Organizations Work Design The Processes of Organizations Managing Communication Decision Making Managing Organizational Change and Learning Procedures and Techniques for Studying Organizations: Behavior, Structure, Processes The Study of Organizations Opening Vignette: Meeting Stakeholder Needs and Expectations CLOSE-UP: Putting People First Studying Organizational Behavior Organizational Behavior Follows Principles of Human Behavior Organizations Are Social Systems Multiple Factors Shape Organizational Behavior Structure and Processes Affect Organizational Behavior and the Emergent Culture The Blending of the Art and Science of Organizational Behavior A Model for Managing Organizations: Behavior, Structure, and Processes The Organization's Environment 9 Behavior within Organizations CLOSE-UP: A Few Leadership Maxims The Structure and Design of Organizations The Processes of Organizations CLOSE-UP: Dumpster Diving Perspectives on Effectiveness The Nature of Managerial Work Planning Effective Performance CLOSE-UP: Another Day as a Manager Organizing Effective Performance Leading Effective Performance Controlling Effective Performance Three Ways to Think about Effectiveness Goal Approach to Effectiveness Systems Theory Approach to Effectiveness Stakeholder Approach to Effectiveness Organizational Change and Learning Managerial Work and the Behavior, Structure, and Processes of Organizations Discussion and Review Questions Taking It to the Net: Traditional versus New Economy Comparison CASE FOR ANALYSIS: McDonald's: Can It Regain Its Effectiveness? Organizational Culture Opening Vignette: Nike's Insular Culture and Some Activists Dampen Growth Organizational Culture Organizational Culture Defined CLOSE-UP: Cultural Diagnosis at Alberto-Culver Organizational Culture and Societal Value Systems Organizational Culture and Its Effects Creating Organizational Culture CLOSE-UP: Best Places to Work Types of Culture Organizational Subcultures Merging Cultures Influencing Culture Change Socialization and Culture Socialization Stages Characteristics of Effective Socialization Effective Anticipatory Socialization Effective Accommodation Socialization Effective Role Management Socialization CLOSE-UP: Help Navigating J.P. Morgan Chase's Culture Mentors and Socialization Socializing a Culturally Diverse Workforce Management's Ability to Capitalize on Diversity CLOSE-UP: Learning about Diversity Socialization as an Integration Strategy Summary of Key Points Discussion and Review Questions Taking It to the Net: Reviewing Forecasts and One of Fortune's CASE FOR ANALYSIS: Creating a Knowledge-Based Culture Experiential Exercise: Testing Globalization Knowledge Opening Vignette: The Virtual Expatriate CLOSE-UP: Offshoring: Does It Create or Replace Jobs in the Global Marketplace? Global Strategic Skills Transfer of Knowledge Skills CLOSE-UP: Communicating in Global Virtual Teams National Culture History and Culture Cultural Dimensions People's Relationship to Nature CLOSE-UP: Ethical Differences Individualism versus Collectivism Time Orientation Activity Orientation Degree of Formality Cross-Cultural Research Findings Hofstede's Research Hofstede-Inspired Research Laurent's Research Cross-Cultural Transitions Human Resources for International Assignment The Expatriate Manager CLOSE-UP: Expatriate Managers Culture Shock and the Expatriate Manager Training the Expatriate Manager The Global Theme for Organizations: Behavior, Structure, and Process Summary of Key Points Discussion and Review Questions Taking It to the Net: Offshoring: What's It All About? CASE FOR ANALYSIS: Employment Opportunities in Multinational Firms EXPERIENTIAL EXERCISE: How Important Is Your Family? EXPERIENTIAL EXERCISE: Testing Globalization Knowledge VIDEO CASE: Southwest Airlines: Creating the Organizational Culture BEHAVIOR WITHIN ORGANIZATIONS: THE INDIVIDUAL Individual Behavior and Differences Opening Vignette: A Grown-Up Risk Taker The Basis for Understanding Behavior Individual Differences Abilities and Skills Demographics Individual Psychological Variables Perception Attribution Attribution Errors Attitudes CLOSE-UP: Changing Values in the Workplace CLOSE-UP: Is Pay the Most Important Factor? Job Satisfaction and Customer Satisfaction CLOSE-UP: The Myers-Briggs Type Indicator (MBTI) Is Preferred by Managers CLOSE-UP: Does EQ Training Make a Difference? Emotional Intelligence The Psychological Contract Psychological Contract Violations Summary of Key Points Discussion and Review Questions Taking It to the Net CASE FOR ANALYSIS: A Potter's Wheel EXPERIENTIAL EXERCISE: Applying Attribution Theory EXPERIENTIAL EXERCISE: Who Controls Your Life? The Rotter Internal-External Scale Chapter 5 Motivation: Background and Theories Opening Vignette: Addressing the Motivation Puzzle What Is Motivation? The Starting Point: The Individual Motivation Theories: A Classification Maslow's Need Hierarchy Selected Need Hierarchy Research Alderfer's ERG Theory ERG: Limited Research Base Herzberg's Two-Factor Theory Critique of Herzberg's Theory McClelland's Learned Needs Theory Research on Learned Needs CLOSE-UP: Women Managers: Better Motivators Than Men? A Synopsis of the Four Content Theories Expectancy Theory CLOSE-UP: Organizational Citizenship Behavior: Going the Extra Mile Terminology Principles of Expectancy Theory CLOSE-UP: Assessing Outcomes More Thoroughly Research on Expectancy Management Practices Criticisms of Expectancy Theory Alternatives to Restore Equity Research on and Criticism of Equity Theory Discussion and Review Questions Taking It to the Net: Generational Differences CASE FOR ANALYSIS: Entrepreneurs' Motivations: Do Theories Explain Them? EXPERIENTIAL EXERCISE: Applying Motivation Theory Organizational Applications Opening Vignette: Reward or Punishment: The Saga of Stock Options Social Learning Operant Conditioning Principles of Operant Conditioning Behavior Modification: A Managerial Perspective Research on Reinforcement Theory Criticisms of Behavior Modification CLOSE-UP: Feedback Is Motivational Behavioral Self-Management A Self-Regulation Model Goal-Setting Theory The Goal-Setting Process Goal-Setting Research Criticisms of Goal Setting Reviewing Motivation Organizational Reward Systems A Model of Individual Rewards CLOSE-UP: What Are Rewards in a Diverse Workforce? Extrinsic and Intrinsic Rewards Extrinsic Rewards Intrinsic Rewards The Interaction of Intrinsic and Extrinsic Rewards, Turnover, and Absenteeism Rewards and Job Performance Rewards and Organizational Commitment Reward Systems in High-Performing Organizations Cafeteria-Style Fringe Benefits CLOSE-UP: Skill-Based Pay Programs Can Increase Learning Skill-Based Pay Gainsharing Kohn's Criticism of Performance-Based Summary of Key Points Discussion and Review Questions Taking It to the Net: How about Noncash Rewards? CASE FOR ANALYSIS: Jack Welch of General Electric: A Neutron Bombor a Motivator? EXPERIENTIAL EXERCISE: Making Choices about Rewards EXPERIENTIAL EXERCISE: Valuing Diversity VIDEO CASE: Tellabs Inc.: Motivating the Organization Workplace Stress: Issues and Management Opening Vignette: Putting Balance into Work/Life Spillover What Is Stress? Organizational Stress: A Model Work Stressors: Individual, Group, and Organizational Individual Stressors CLOSE-UP: General Pain and Stress Group and Organizational Stressors Nonwork Stressors

📖 Contenu

The Study of Organizations Organizational Culture 3 Globalization Behavior within Organizations: The Individual Individual Behavior and Differences 93 Motivation: Background and Theories Motivation: Organizational Applications Workplace Stress: Issues and Management Behavior within Organizations: Groups and Interpersonal Influence Group and Team Behavior Conflict and Negotiation Power and Politics Leadership: Fundamentals Leadership: Emerging and Changing The Structure and Design of Organizations Work Design The Processes of Organizations Managing Communication Decision Making Managing Organizational Change and Learning Procedures and Techniques for Studying Organizations: Behavior, Structure, Processes The Study of Organizations Opening Vignette: Meeting Stakeholder Needs and Expectations CLOSE-UP: Putting People First Studying Organizational Behavior Organizational Behavior Follows Principles of Human Behavior Organizations Are Social Systems Multiple Factors Shape Organizational Behavior Structure and Processes Affect Organizational Behavior and the Emergent Culture The Blending of the Art and Science of Organizational Behavior A Model for Managing Organizations: Behavior, Structure, and Processes The Organization's Environment 9 Behavior within Organizations CLOSE-UP: A Few Leadership Maxims The Structure and Design of Organizations The Processes of Organizations CLOSE-UP: Dumpster Diving Perspectives on Effectiveness The Nature of Managerial Work Planning Effective Performance CLOSE-UP: Another Day as a Manager Organizing Effective Performance Leading Effective Performance Controlling Effective Performance Three Ways to Think about Effectiveness Goal Approach to Effectiveness Systems Theory Approach to Effectiveness Stakeholder Approach to Effectiveness Organizational Change and Learning Managerial Work and the Behavior, Structure, and Processes of Organizations Discussion and Review Questions Taking It to the Net: Traditional versus New Economy Comparison CASE FOR ANALYSIS: McDonald's: Can It Regain Its Effectiveness? Organizational Culture Opening Vignette: Nike's Insular Culture and Some Activists Dampen Growth Organizational Culture Organizational Culture Defined CLOSE-UP: Cultural Diagnosis at Alberto-Culver Organizational Culture and Societal Value Systems Organizational Culture and Its Effects Creating Organizational Culture CLOSE-UP: Best Places to Work Types of Culture Organizational Subcultures Merging Cultures Influencing Culture Change Socialization and Culture Socialization Stages Characteristics of Effective Socialization Effective Anticipatory Socialization Effective Accommodation Socialization Effective Role Management Socialization CLOSE-UP: Help Navigating J.P. Morgan Chase's Culture Mentors and Socialization Socializing a Culturally Diverse Workforce Management's Ability to Capitalize on Diversity CLOSE-UP: Learning about Diversity Socialization as an Integration Strategy Summary of Key Points Discussion and Review Questions Taking It to the Net: Reviewing Forecasts and One of Fortune's CASE FOR ANALYSIS: Creating a Knowledge-Based Culture Experiential Exercise: Testing Globalization Knowledge Opening Vignette: The Virtual Expatriate CLOSE-UP: Offshoring: Does It Create or Replace Jobs in the Global Marketplace? Global Strategic Skills Transfer of Knowledge Skills CLOSE-UP: Communicating in Global Virtual Teams National Culture History and Culture Cultural Dimensions People's Relationship to Nature CLOSE-UP: Ethical Differences Individualism versus Collectivism Time Orientation Activity Orientation Degree of Formality Cross-Cultural Research Findings Hofstede's Research Hofstede-Inspired Research Laurent's Research Cross-Cultural Transitions Human Resources for International Assignment The Expatriate Manager CLOSE-UP: Expatriate Managers Culture Shock and the Expatriate Manager Training the Expatriate Manager The Global Theme for Organizations: Behavior, Structure, and Process Summary of Key Points Discussion and Review Questions Taking It to the Net: Offshoring: What's It All About? CASE FOR ANALYSIS: Employment Opportunities in Multinational Firms EXPERIENTIAL EXERCISE: How Important Is Your Family? EXPERIENTIAL EXERCISE: Testing Globalization Knowledge VIDEO CASE: Southwest Airlines: Creating the Organizational Culture BEHAVIOR WITHIN ORGANIZATIONS: THE INDIVIDUAL Individual Behavior and Differences Opening Vignette: A Grown-Up Risk Taker The Basis for Understanding Behavior Individual Differences Abilities and Skills Demographics Individual Psychological Variables Perception Attribution Attribution Errors Attitudes CLOSE-UP: Changing Values in the Workplace CLOSE-UP: Is Pay the Most Important Factor? Job Satisfaction and Customer Satisfaction CLOSE-UP: The Myers-Briggs Type Indicator (MBTI) Is Preferred by Managers CLOSE-UP: Does EQ Training Make a Difference? Emotional Intelligence The Psychological Contract Psychological Contract Violations Summary of Key Points Discussion and Review Questions Taking It to the Net CASE FOR ANALYSIS: A Potter's Wheel EXPERIENTIAL EXERCISE: Applying Attribution Theory EXPERIENTIAL EXERCISE: Who Controls Your Life? The Rotter Internal-External Scale Chapter 5 Motivation: Background and Theories Opening Vignette: Addressing the Motivation Puzzle What Is Motivation? The Starting Point: The Individual Motivation Theories: A Classification Maslow's Need Hierarchy Selected Need Hierarchy Research Alderfer's ERG Theory ERG: Limited Research Base Herzberg's Two-Factor Theory Critique of Herzberg's Theory McClelland's Learned Needs Theory Research on Learned Needs CLOSE-UP: Women Managers: Better Motivators Than Men? A Synopsis of the Four Content Theories Expectancy Theory CLOSE-UP: Organizational Citizenship Behavior: Going the Extra Mile Terminology Principles of Expectancy Theory CLOSE-UP: Assessing Outcomes More Thoroughly Research on Expectancy Management Practices Criticisms of Expectancy Theory Alternatives to Restore Equity Research on and Criticism of Equity Theory Discussion and Review Questions Taking It to the Net: Generational Differences CASE FOR ANALYSIS: Entrepreneurs' Motivations: Do Theories Explain Them? EXPERIENTIAL EXERCISE: Applying Motivation Theory Organizational Applications Opening Vignette: Reward or Punishment: The Saga of Stock Options Social Learning Operant Conditioning Principles of Operant Conditioning Behavior Modification: A Managerial Perspective Research on Reinforcement Theory Criticisms of Behavior Modification CLOSE-UP: Feedback Is Motivational Behavioral Self-Management A Self-Regulation Model Goal-Setting Theory The Goal-Setting Process Goal-Setting Research Criticisms of Goal Setting Reviewing Motivation Organizational Reward Systems A Model of Individual Rewards CLOSE-UP: What Are Rewards in a Diverse Workforce? Extrinsic and Intrinsic Rewards Extrinsic Rewards Intrinsic Rewards The Interaction of Intrinsic and Extrinsic Rewards, Turnover, and Absenteeism Rewards and Job Performance Rewards and Organizational Commitment Reward Systems in High-Performing Organizations Cafeteria-Style Fringe Benefits CLOSE-UP: Skill-Based Pay Programs Can Increase Learning Skill-Based Pay Gainsharing Kohn's Criticism of Performance-Based Summary of Key Points Discussion and Review Questions Taking It to the Net: How about Noncash Rewards? CASE FOR ANALYSIS: Jack Welch of General Electric: A Neutron Bombor a Motivator? EXPERIENTIAL EXERCISE: Making Choices about Rewards EXPERIENTIAL EXERCISE: Valuing Diversity VIDEO CASE: Tellabs Inc.: Motivating the Organization Workplace Stress: Issues and Management Opening Vignette: Putting Balance into Work/Life Spillover What Is Stress? Organizational Stress: A Model Work Stressors: Individual, Group, and Organizational Individual Stressors CLOSE-UP: General Pain and Stress Group and Organizational Stressors Nonwork Stressors

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The Study of Organizations Organizational Culture 3 Globalization Behavior within Organizations: The Individual Individual Behavior and Differences 93 Motivation: Background and Theories Motivation: Organizational Applications Workplace Stress: Issues and Management Behavior within Organizations: Groups and Interpersonal Influence Group and Team Behavior Conflict and Negotiation Power and Politics Leadership: Fundamentals Leadership: Emerging and Changing The Structure and Design of Organizations Work Design The Processes of Organizations Managing Communication Decision Making Managing Organizational Change and Learning Procedures and Techniques for Studying Organizations: Behavior, Structure, Processes The Study of Organizations Opening Vignette: Meeting Stakeholder Needs and Expectations CLOSE-UP: Putting People First Studying Organizational Behavior Organizational Behavior Follows Principles of Human Behavior Organizations Are Social Systems Multiple Factors Shape Organizational Behavior Structure and Processes Affect Organizational Behavior and the Emergent Culture The Blending of the Art and Science of Organizational Behavior A Model for Managing Organizations: Behavior, Structure, and Processes The Organization's Environment 9 Behavior within Organizations CLOSE-UP: A Few Leadership Maxims The Structure and Design of Organizations The Processes of Organizations CLOSE-UP: Dumpster Diving Perspectives on Effectiveness The Nature of Managerial Work Planning Effective Performance CLOSE-UP: Another Day as a Manager Organizing Effective Performance Leading Effective Performance Controlling Effective Performance Three Ways to Think about Effectiveness Goal Approach to Effectiveness Systems Theory Approach to Effectiveness Stakeholder Approach to Effectiveness Organizational Change and Learning Managerial Work and the Behavior, Structure, and Processes of Organizations Discussion and Review Questions Taking It to the Net: Traditional versus New Economy Comparison CASE FOR ANALYSIS: McDonald's: Can It Regain Its Effectiveness? Organizational Culture Opening Vignette: Nike's Insular Culture and Some Activists Dampen Growth Organizational Culture Organizational Culture Defined CLOSE-UP: Cultural Diagnosis at Alberto-Culver Organizational Culture and Societal Value Systems Organizational Culture and Its Effects Creating Organizational Culture CLOSE-UP: Best Places to Work Types of Culture Organizational Subcultures Merging Cultures Influencing Culture Change Socialization and Culture Socialization Stages Characteristics of Effective Socialization Effective Anticipatory Socialization Effective Accommodation Socialization Effective Role Management Socialization CLOSE-UP: Help Navigating J.P. Morgan Chase's Culture Mentors and Socialization Socializing a Culturally Diverse Workforce Management's Ability to Capitalize on Diversity CLOSE-UP: Learning about Diversity Socialization as an Integration Strategy Summary of Key Points Discussion and Review Questions Taking It to the Net: Reviewing Forecasts and One of Fortune's CASE FOR ANALYSIS: Creating a Knowledge-Based Culture Experiential Exercise: Testing Globalization Knowledge Opening Vignette: The Virtual Expatriate CLOSE-UP: Offshoring: Does It Create or Replace Jobs in the Global Marketplace? Global Strategic Skills Transfer of Knowledge Skills CLOSE-UP: Communicating in Global Virtual Teams National Culture History and Culture Cultural Dimensions People's Relationship to Nature CLOSE-UP: Ethical Differences Individualism versus Collectivism Time Orientation Activity Orientation Degree of Formality Cross-Cultural Research Findings Hofstede's Research Hofstede-Inspired Research Laurent's Research Cross-Cultural Transitions Human Resources for International Assignment The Expatriate Manager CLOSE-UP: Expatriate Managers Culture Shock and the Expatriate Manager Training the Expatriate Manager The Global Theme for Organizations: Behavior, Structure, and Process Summary of Key Points Discussion and Review Questions Taking It to the Net: Offshoring: What's It All About? CASE FOR ANALYSIS: Employment Opportunities in Multinational Firms EXPERIENTIAL EXERCISE: How Important Is Your Family? EXPERIENTIAL EXERCISE: Testing Globalization Knowledge VIDEO CASE: Southwest Airlines: Creating the Organizational Culture BEHAVIOR WITHIN ORGANIZATIONS: THE INDIVIDUAL Individual Behavior and Differences Opening Vignette: A Grown-Up Risk Taker The Basis for Understanding Behavior Individual Differences Abilities and Skills Demographics Individual Psychological Variables Perception Attribution Attribution Errors Attitudes CLOSE-UP: Changing Values in the Workplace CLOSE-UP: Is Pay the Most Important Factor? Job Satisfaction and Customer Satisfaction CLOSE-UP: The Myers-Briggs Type Indicator (MBTI) Is Preferred by Managers CLOSE-UP: Does EQ Training Make a Difference? Emotional Intelligence The Psychological Contract Psychological Contract Violations Summary of Key Points Discussion and Review Questions Taking It to the Net CASE FOR ANALYSIS: A Potter's Wheel EXPERIENTIAL EXERCISE: Applying Attribution Theory EXPERIENTIAL EXERCISE: Who Controls Your Life? The Rotter Internal-External Scale Chapter 5 Motivation: Background and Theories Opening Vignette: Addressing the Motivation Puzzle What Is Motivation? The Starting Point: The Individual Motivation Theories: A Classification Maslow's Need Hierarchy Selected Need Hierarchy Research Alderfer's ERG Theory ERG: Limited Research Base Herzberg's Two-Factor Theory Critique of Herzberg's Theory McClelland's Learned Needs Theory Research on Learned Needs CLOSE-UP: Women Managers: Better Motivators Than Men? A Synopsis of the Four Content Theories Expectancy Theory CLOSE-UP: Organizational Citizenship Behavior: Going the Extra Mile Terminology Principles of Expectancy Theory CLOSE-UP: Assessing Outcomes More Thoroughly Research on Expectancy Management Practices Criticisms of Expectancy Theory Alternatives to Restore Equity Research on and Criticism of Equity Theory Discussion and Review Questions Taking It to the Net: Generational Differences CASE FOR ANALYSIS: Entrepreneurs' Motivations: Do Theories Explain Them? EXPERIENTIAL EXERCISE: Applying Motivation Theory Organizational Applications Opening Vignette: Reward or Punishment: The Saga of Stock Options Social Learning Operant Conditioning Principles of Operant Conditioning Behavior Modification: A Managerial Perspective Research on Reinforcement Theory Criticisms of Behavior Modification CLOSE-UP: Feedback Is Motivational Behavioral Self-Management A Self-Regulation Model Goal-Setting Theory The Goal-Setting Process Goal-Setting Research Criticisms of Goal Setting Reviewing Motivation Organizational Reward Systems A Model of Individual Rewards CLOSE-UP: What Are Rewards in a Diverse Workforce? Extrinsic and Intrinsic Rewards Extrinsic Rewards Intrinsic Rewards The Interaction of Intrinsic and Extrinsic Rewards, Turnover, and Absenteeism Rewards and Job Performance Rewards and Organizational Commitment Reward Systems in High-Performing Organizations Cafeteria-Style Fringe Benefits CLOSE-UP: Skill-Based Pay Programs Can Increase Learning Skill-Based Pay Gainsharing Kohn's Criticism of Performance-Based Summary of Key Points Discussion and Review Questions Taking It to the Net: How about Noncash Rewards? CASE FOR ANALYSIS: Jack Welch of General Electric: A Neutron Bombor a Motivator? EXPERIENTIAL EXERCISE: Making Choices about Rewards EXPERIENTIAL EXERCISE: Valuing Diversity VIDEO CASE: Tellabs Inc.: Motivating the Organization Workplace Stress: Issues and Management Opening Vignette: Putting Balance into Work/Life Spillover What Is Stress? Organizational Stress: A Model Work Stressors: Individual, Group, and Organizational Individual Stressors CLOSE-UP: General Pain and Stress Group and Organizational Stressors Nonwork Stressors

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CHAPITER ONE: WHY STUDY ETHICS? Why study busines ethics Values and ethics: doing good and doing well The nature and the goals of business ethics Business ethics and the law Ethics and Ethos Morality, virtues, and social ethics Ethical perspectives CHAPITER TWO: ETHICAL THEORY ND BUSINESS Ethical relativism and reasoning in ethics Psychological egoisme Virtue ethics Deotological ethics CHAPTER THREE: CORPORATE SOCIAL RESPONSIBILITY The classical model of corporate social responsibility Critical assessment of th classic model The stakeholder theory CHAPITER FOUR:THE MEANING AND VALUE OF WORK The meanings of work The value of work The human fulfillment model The liberal model of work CHAPITER FIVE: MORAL RIGHTS IN THE WORKPLACE The right to work Employement at will Due process on the workplace Employee health and safety Privacy in the workplace CHAPITER SIX: EMPLOYEE RESPONSIBILITIES Employees as agents Professional ethics and the gatekeeper function Managerial responsibilty and conflict of interests Trust and loyality in the workplace Honesty Whistleblowing CHAPITER SEVEN: MARKETING ETHICS: Product and safety and pricing Ethical issue in marketing: an overview Strict products liability Ethics and pricing CHAPITER EIGHT Introduction: Ethics of sales, advertising, and product placement Regulating deceptive and unfair sales and advertising Marketing ethics and consumer autonomy Targeting the vulnerable: Marketing and consumer autonomy CHAPITER NINE: BUSINESS'S ENVIRONMENTAL RESPONSIBILITIES Environmental responsibilities Environmental pragmatism: towards a consensus on Environmental responsibility Business's responsibity as environmental regulation Bussiness's ethics and sustainable economics CHAPITER TEN Discrimination, equal opportunity, and affirmative action Preferentiel treatment in employement Arguments support of preferential hiring Sexual harassment in the workplace CHAPTER ELEVEN: INTERNATIONAL BUSINESS AND GLOBALISATION Cross-cultural values and international rights Globalization and international business Globalisation and the poor Race to the bottom Democracy, cultural integrity and human rights